Rita Kant
Biographic Data
| ID | 8963292 |
|---|---|
| NAME | Rita Kant |
| GIVEN NAMES | Rita |
| FAMILY NAME | Kant |
| SIGNATURE | KANT R |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
Emerging Mall Culture and Shopping Behavior of Young Consumers
Malls are attracting the young shoppers and mall culture is new to the society. Mall retailers are making efforts to satisfy the young consumers. However, the younger segment is growing in terms of population and wealth. It has become increasingly important and necessary to understand and meet their demands. The study employed 160 in-depth interviews to understand the young consumers’ mall experiences. Overall, the respondents in the study have f…
No prominent works on this page.
Emerging Mall Culture and Shopping Behavior of Young Consumers
Malls are attracting the young shoppers and mall culture is new to the society. Mall retailers are making efforts to satisfy the young consumers. However, the younger segment is growing in terms of population and wealth. It has become increasingly important and necessary to understand and meet their demands. The study employed 160 in-depth interviews to understand the young consumers’ mall experiences. Overall, the respondents in the study have f…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Economics (1 work) · Marketing (1 work) · Perception (1 work) · Population (1 work) · Preference (1 work)