Athit Wu
Biographic Data
| ID | 8965441 |
|---|---|
| NAME | Athit Wu |
| GIVEN NAMES | Athit |
| FAMILY NAME | Wu |
| SIGNATURE | WU A |
| AFFILIATIONS | Chulalongkorn University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Turning Café into K-afé – An Exploration on Fan Identity, Interactions and Placemaking in Thai K-Pop Fan Cafés
Recent sociolinguistic research increasingly engages with K-Pop’s semiotic complexity, yet the intersection of fan identity and public space remains underexplored. This study examines how fans, as active participants in the K-Pop “fanscape” (Kim, 2017), construct both personal and place identities through geosemiotic elements (Scollon & Scollon, 2003) in fan-organized cafés in Bangkok. Drawing on ethnographic data, the results show that fans use …
Visual semiotics, resemiotization, and shifting agency in the fanscapes of Thai K‐pop fan cafés
K‐pop has recently emerged as a global cultural phenomenon, giving rise to fan-driven initiatives known as ‘fanscapes’ ( Kim, 2017 ). This study examines how fans, as active participants in the K‐pop fanscape, materialize visual resources to reinterpret and reframe artist identities. Through an analysis of fan-organized K‐pop cafés in Bangkok, it explores how visual objects mediate fans’ participatory image-making of K‐pop artists in public space…
No prominent works on this page.
Turning Café into K-afé – An Exploration on Fan Identity, Interactions and Placemaking in Thai K-Pop Fan Cafés
Recent sociolinguistic research increasingly engages with K-Pop’s semiotic complexity, yet the intersection of fan identity and public space remains underexplored. This study examines how fans, as active participants in the K-Pop “fanscape” (Kim, 2017), construct both personal and place identities through geosemiotic elements (Scollon & Scollon, 2003) in fan-organized cafés in Bangkok. Drawing on ethnographic data, the results show that fans use …
Visual semiotics, resemiotization, and shifting agency in the fanscapes of Thai K‐pop fan cafés
K‐pop has recently emerged as a global cultural phenomenon, giving rise to fan-driven initiatives known as ‘fanscapes’ ( Kim, 2017 ). This study examines how fans, as active participants in the K‐pop fanscape, materialize visual resources to reinterpret and reframe artist identities. Through an analysis of fan-organized K‐pop cafés in Bangkok, it explores how visual objects mediate fans’ participatory image-making of K‐pop artists in public space…
Asian Culture and Media Studies (2 works) · Music History and Culture (2 works) · Semiotics (2 works) · Agency (philosophy) (1 works) · Citizen journalism (1 works) · Cognitive reframing (1 works) · Construct (python library) (1 works) · Ethnography (1 works) · Identity (music) (1 works) · Negotiation (1 works)