Yang Zhibing
Biographic Data
| ID | 8965970 |
|---|---|
| NAME | Yang Zhibing |
| GIVEN NAMES | Yang |
| FAMILY NAME | Zhibing |
| SIGNATURE | ZHIBING Y |
| AFFILIATIONS | Ural Federal University |
| ORCID | 0000-0002-7479-1963 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Anomalies of Space and the “White Hole” of Coronavirus Time in the Supertext of a Social Poster
This article analyses the chronotope category in coronavirus advertising discourse. The research material consists of a corpus of 1,500 advertising posters, created during the Covid‐19 pandemic (11 March 2020 – 5 May 2023) and selected from the official websites Stopcoronavirus.rf and WeAreTogether2020.rf. Due to the completion of the pandemic situation, the authors regard the advertising continuum as a closed supertext based on the commonality o…
The impact of resilience on the mental health of military personnel during the Covid-19 pandemic
Military personnel encountered multiple stressful events during the COVID-19 lockdown. Reducing non-combat attrition due to mental disorders is crucial for military morale and combat effectiveness. Grounded in stress theory and regulatory focus theory, this study investigates the influence of resilience on military personnel’s mental health; coping style and regulatory focus are considered potential mediators and moderators, respectively. We cond…
Axiosphere of Social Advertising Poster about Coronavirus in Russia and China
The axiogenic situation of the pandemic is considered based on the material of social advertising of two countries — Russia and China. The thesis is advanced that the coronavirus pandemic can be considered as a referent that allows a value-marked interpretation. The purpose of the work is to identify a set of universal values objectified in social advertising; characterize verbal and visual codes as means of expressing valuable meanings; determin…
No prominent works on this page.
The impact of resilience on the mental health of military personnel during the Covid-19 pandemic
Military personnel encountered multiple stressful events during the COVID-19 lockdown. Reducing non-combat attrition due to mental disorders is crucial for military morale and combat effectiveness. Grounded in stress theory and regulatory focus theory, this study investigates the influence of resilience on military personnel’s mental health; coping style and regulatory focus are considered potential mediators and moderators, respectively. We cond…
Axiosphere of Social Advertising Poster about Coronavirus in Russia and China
The axiogenic situation of the pandemic is considered based on the material of social advertising of two countries — Russia and China. The thesis is advanced that the coronavirus pandemic can be considered as a referent that allows a value-marked interpretation. The purpose of the work is to identify a set of universal values objectified in social advertising; characterize verbal and visual codes as means of expressing valuable meanings; determin…
Anomalies of Space and the “White Hole” of Coronavirus Time in the Supertext of a Social Poster
This article analyses the chronotope category in coronavirus advertising discourse. The research material consists of a corpus of 1,500 advertising posters, created during the Covid‐19 pandemic (11 March 2020 – 5 May 2023) and selected from the official websites Stopcoronavirus.rf and WeAreTogether2020.rf. Due to the completion of the pandemic situation, the authors regard the advertising continuum as a closed supertext based on the commonality o…
Pandemic (3 works) · Discourse Analysis and Cultural Communication (2 works) · Language, Communication, and Linguistic Studies (2 works) · Medicine (2 works) · Political science (2 works) · Sociopolitical Dynamics in Russia (2 works) · 2019-20 coronavirus outbreak (1 work) · Advertising (1 work) · Ambivalence (1 work) · Business (1 work)