Margarita Gil-Jerez
Biographic Data
| ID | 8967154 |
|---|---|
| NAME | Margarita Gil-Jerez |
| GIVEN NAMES | Margarita |
| FAMILY NAME | Gil-Jerez |
| SIGNATURE | GIL-JEREZ M |
| AFFILIATIONS | Universidad Internacional De La Rioja |
| ORCID | 0000-0002-9138-2598 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Press emotional advocacy
This study explores experiential press events in the automotive industry as relational communication practices that organise emotional and professional dynamics between journalists and brand communication teams. The research adopts a mixed-methods design, combining semi-structured interviews with Chief Communication Officers of leading automotive brands in Spain and a qualitative survey of 53 specialist motoring journalists. The analysis shows th…
The sign-sync trend on TikTok
Within the broader ecosystem of music challenges on TikTok, the sign-sync trend combines lip-syncing, music, and gestural movements that emulate sign language. The analysis of 60 high-engagement videos, complemented by semi-structured interviews with six professional interpreters of Spanish Sign Language, provides insight into how these performances intersect with digital accessibility. Although they are widely perceived as inclusive by hearing a…
Periodismo especializado en motor
Propósito. Este estudio analiza el impacto delintrusismo y la precariedad en el periodismoespecializado, atendiendo a cómo los profesionalesdel sector perciben los desafíos actuales delegitimidad, autoría y sostenibilidad laboral enun entorno de comunicación digital híbrida.Metodología. A través de un enfoque cualitativosobre una encuesta dirigida a periodistasespecializados en motor en España, se exploraroncuatro dimensiones: El impacto de los n…
No prominent works on this page.
Press emotional advocacy
This study explores experiential press events in the automotive industry as relational communication practices that organise emotional and professional dynamics between journalists and brand communication teams. The research adopts a mixed-methods design, combining semi-structured interviews with Chief Communication Officers of leading automotive brands in Spain and a qualitative survey of 53 specialist motoring journalists. The analysis shows th…
The sign-sync trend on TikTok
Within the broader ecosystem of music challenges on TikTok, the sign-sync trend combines lip-syncing, music, and gestural movements that emulate sign language. The analysis of 60 high-engagement videos, complemented by semi-structured interviews with six professional interpreters of Spanish Sign Language, provides insight into how these performances intersect with digital accessibility. Although they are widely perceived as inclusive by hearing a…
Periodismo especializado en motor
Propósito. Este estudio analiza el impacto delintrusismo y la precariedad en el periodismoespecializado, atendiendo a cómo los profesionalesdel sector perciben los desafíos actuales delegitimidad, autoría y sostenibilidad laboral enun entorno de comunicación digital híbrida.Metodología. A través de un enfoque cualitativosobre una encuesta dirigida a periodistasespecializados en motor en España, se exploraroncuatro dimensiones: El impacto de los n…
Advertising and Communication Studies (1 work) · Communication and COVID-19 Impact (1 work) · Computer Science (1 work) · Experiential learning (1 work) · Free access (1 work) · Influencer marketing (1 work) · Internet privacy (1 work) · Journalism and Media Studies (1 work) · Media Influence and Health (1 work) · Media studies (1 work)