J D Swerzenski
Biographic Data
| ID | 8967400 |
|---|---|
| NAME | J D Swerzenski |
| GIVEN NAMES | J D |
| FAMILY NAME | Swerzenski |
| SIGNATURE | SWERZENSKI J D |
| AFFILIATIONS | University of Massachusetts Amherst |
| ORCID | 0000-0003-3490-529X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The creative control problem of gen-AI video production
This article examines the creative and pedagogical implications of generative AI video production tools through a five-week research project testing OpenAI's Sora, RunwayML's Gen-4, and Adobe's Firefly. While these platforms promise to democratize video creation by automating production tasks, our findings reveal a fundamental creativity problem: by treating all aspects of production as mundane work to be automated, they strip away the meaningful…
Forum on Artificial Intelligence
in this forum of short essays, Craig Erpelding, Jack Beck, J. D. Swerzenski, and Thomas Brecheisen explore the transformative role of artificial intelligence (AI) in screenwriting, postproduction, and teaching. AI language models and tools have emerged as valuable assets to assist in script development because they offer ideas and provide informative feedback. Beyond scriptwriting, AI creates new opportunities for characterizations, and AI tools …
Losing Color Consciousness
Producing professionalization
As a supplement to its popular video editing program Premiere Pro, Adobe now automatically directs new users to its series Learn More tutorials. This move to have the tool teach itself not only has the potential to sideline in-person instructors, but, under the guise of ‘neutral’ technology, naturalizes the professionalization discourse in video production pedagogy. This discourse emphasizes technical, ‘job-ready’ skill building to the exclusion …
The New Selfie Standard
Since its release in 2013, Facetune has risen to become the top paid photo and video app in the US. In this study, we document that the types of retouching tools Facetune make available mark a more significant shift in the American cultural practice of image editing, signaling an adoption of East Asian attitudes toward beauty standards and the plasticity of the image. Working within the Critical Technocultural Discourse Analysis (CTDA) framework,…
Why teaching technology must adapt to our teaching
Pandemic pedagogy in its initial spring 2020 iteration was a process of rapid adaptation, focused on the immediate technical concerns of refashioning lectures on Zoom, reshaping assignments into on
No prominent works on this page.
Producing professionalization
As a supplement to its popular video editing program Premiere Pro, Adobe now automatically directs new users to its series Learn More tutorials. This move to have the tool teach itself not only has the potential to sideline in-person instructors, but, under the guise of ‘neutral’ technology, naturalizes the professionalization discourse in video production pedagogy. This discourse emphasizes technical, ‘job-ready’ skill building to the exclusion …
The New Selfie Standard
Since its release in 2013, Facetune has risen to become the top paid photo and video app in the US. In this study, we document that the types of retouching tools Facetune make available mark a more significant shift in the American cultural practice of image editing, signaling an adoption of East Asian attitudes toward beauty standards and the plasticity of the image. Working within the Critical Technocultural Discourse Analysis (CTDA) framework,…
Why teaching technology must adapt to our teaching
Pandemic pedagogy in its initial spring 2020 iteration was a process of rapid adaptation, focused on the immediate technical concerns of refashioning lectures on Zoom, reshaping assignments into on
Forum on Artificial Intelligence
in this forum of short essays, Craig Erpelding, Jack Beck, J. D. Swerzenski, and Thomas Brecheisen explore the transformative role of artificial intelligence (AI) in screenwriting, postproduction, and teaching. AI language models and tools have emerged as valuable assets to assist in script development because they offer ideas and provide informative feedback. Beyond scriptwriting, AI creates new opportunities for characterizations, and AI tools …
Losing Color Consciousness
The creative control problem of gen-AI video production
This article examines the creative and pedagogical implications of generative AI video production tools through a five-week research project testing OpenAI's Sora, RunwayML's Gen-4, and Adobe's Firefly. While these platforms promise to democratize video creation by automating production tasks, our findings reveal a fundamental creativity problem: by treating all aspects of production as mundane work to be automated, they strip away the meaningful…
Computer Science (4 works) · Aesthetics (2 works) · Art (2 works) · Artistic and Creative Research (2 works) · Digital Media and Visual Art (2 works) · Multimedia (2 works) · Psychology (2 works) · Sociology (2 works) · Adobe (1 work) · Affordance (1 work)