Krishna Kumar TP
Biographic Data
| ID | 8967872 |
|---|---|
| NAME | Krishna Kumar TP |
| GIVEN NAMES | Krishna Kumar |
| FAMILY NAME | TP |
| SIGNATURE | TP K K |
| AFFILIATIONS | Kerala University of Health Sciences |
| ORCID | 0000-0001-9304-4907 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Financial Sustainability in the Creative Economy
Creative economy prosperity and sustainability financially in the long term hinge on the changing sources of funds and investment patterns mostly in the visual arts sector, where creative production frequently relies on short-term changes in funding. In this paper, the points that will be highlighted are that sustainable investment practices coupled with value creation processes can enhance the economic stability of the artists, galleries, and cu…
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
Supportive Learning Ecosystems in Technology-Enhanced Engineering Education
Student engagement in technology-enhanced higher education is shaped not only by instructional design but also by the social and psychological ecosystem surrounding learners. This study examines how perceived teacher support, peer support in class, and technology-enhanced learning context quality influence student engagement through the mediating role of academic self-efficacy in engineering education. Using a quantitative cross-sectional design,…
Heterogeneous Marketing Approaches in Social Media Marketing; An Examination of Customer Value
The study examined the role of heterogeneous marketing approaches in social media marketing (SMM) and their impact on customer value. As businesses increasingly leverage social media platforms to engage diverse audiences, a one-size-fits-all approach no longer suffices. Heterogeneous marketing strategies, which adapt messaging, content, and interaction based on customer segments, have proven more effective in delivering personalized experiences. …
No prominent works on this page.
Heterogeneous Marketing Approaches in Social Media Marketing; An Examination of Customer Value
The study examined the role of heterogeneous marketing approaches in social media marketing (SMM) and their impact on customer value. As businesses increasingly leverage social media platforms to engage diverse audiences, a one-size-fits-all approach no longer suffices. Heterogeneous marketing strategies, which adapt messaging, content, and interaction based on customer segments, have proven more effective in delivering personalized experiences. …
Financial Sustainability in the Creative Economy
Creative economy prosperity and sustainability financially in the long term hinge on the changing sources of funds and investment patterns mostly in the visual arts sector, where creative production frequently relies on short-term changes in funding. In this paper, the points that will be highlighted are that sustainable investment practices coupled with value creation processes can enhance the economic stability of the artists, galleries, and cu…
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
Supportive Learning Ecosystems in Technology-Enhanced Engineering Education
Student engagement in technology-enhanced higher education is shaped not only by instructional design but also by the social and psychological ecosystem surrounding learners. This study examines how perceived teacher support, peer support in class, and technology-enhanced learning context quality influence student engagement through the mediating role of academic self-efficacy in engineering education. Using a quantitative cross-sectional design,…
Digital marketing (2 works) · Digital Marketing and Social Media (2 works) · Social media (2 works) · Academic achievement (1 work) · Advertising (1 work) · Art History and Market Analysis (1 work) · Brand awareness (1 work) · Brand management (1 work) · Business (1 work) · Computer Science (1 work)