Krishna Kumar T P
Biographic Data
| ID | 8968406 |
|---|---|
| NAME | Krishna Kumar T P |
| GIVEN NAMES | Krishna |
| FAMILY NAME | Kumar T P |
| SIGNATURE | P K K T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
No prominent works on this page.
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
Brand awareness (1 work) · Brand management (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work) · Digital Media and Visual Art (1 work) · Interactivity (1 work) · Media Influence and Health (1 work) · Social media (1 work) · Storytelling (1 work)