Anitha G Anitha G
Biographic Data
| ID | 8968409 |
|---|---|
| NAME | Anitha G Anitha G |
| GIVEN NAMES | Anitha G |
| FAMILY NAME | Anitha G |
| SIGNATURE | G A G A |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
Designing an Instrument to Evaluate Online Information Searching Strategies Among Higher Education Students
This study focuses on designing a research instrument to evaluate the online information searching strategies of higher education students. The concept of information searching is analyzed across three key dimensions: Cognitive, Search Regulation, and Metacognitive processes. Leveraging insights from experts, literature reviews, and online resources, a tool comprising 36 initial statements was developed, later refined to 26 statistically validate…
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Designing an Instrument to Evaluate Online Information Searching Strategies Among Higher Education Students
This study focuses on designing a research instrument to evaluate the online information searching strategies of higher education students. The concept of information searching is analyzed across three key dimensions: Cognitive, Search Regulation, and Metacognitive processes. Leveraging insights from experts, literature reviews, and online resources, a tool comprising 36 initial statements was developed, later refined to 26 statistically validate…
Visual Storytelling and Consumer Engagement
In the rapidly evolving digital landscape, visual storytelling has emerged as a strategic tool for enhancing consumer engagement and brand communication. This study examines the impact of visual storytelling on consumer engagement and brand outcomes by proposing an integrated model linking storytelling, digital media characteristics, engagement, and brand performance. Using a quantitative approach, data were collected from active social media use…
Brand awareness (1 work) · Brand management (1 work) · Computer Science (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work) · Digital Media and Visual Art (1 work) · Educational Strategies and Epistemologies (1 work) · Interactivity (1 work) · Library Science and Information Literacy (1 work)