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Jayaseelan R

Biographic Data

ID8968531
NAMEJayaseelan R
GIVEN NAMESR
FAMILY NAMEJayaseelan
SIGNATURER J
AFFILIATIONSPSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Determinants of Youth’s Political News Consumption on Social Media

    Open Access•Muralidharan K Muralidharan Kannan, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…

  • Social Media Marketing Redefined

    Open Access•Chithra Lekshmi K S, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…

  • Analyzing New Media as Primary Health Information Sources

    Open Access•Soundra Rajan D, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …

  • Fathom Out the Nuances of Social Media Literacy and Its Practical Allusions to Misinformation – A Review

    Open Access•Sankaranarayanan K B, Kadeswaran S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Digital media has become an integral part of our daily lives, connecting people from all around the world in a matter of seconds. In recent years, social media has revolutionized the flow of information and helped people to connect, share, and discuss things at their fingertips. However, this rapid exchange of information has also given rise to a concerning phenomenon – the spread of misinformation. "Misinformation" has led to a wide range of neg…

  • Individual Security as an Indicator of Relationship Security among Indian Couples in an Intimate Relationship

    Open Access•Jayaseelan R, R Jayaseelan et al.•ARTICLE•Saudi Journal of Humanities and…•2020

    Healthy adult attachment is significant for relationship continuity and satisfaction. While security has been studied as a concept in literature, limited research exists on the experience of it in the context of relationships in India. The purpose of the research was to understand and conceptualize the experience of security in the process of tool development. A qualitative approach from a phenomenological paradigm was used to obtain rich experie…

No prominent works on this page.

  • Individual Security as an Indicator of Relationship Security among Indian Couples in an Intimate Relationship

    Open Access•Jayaseelan R, R Jayaseelan et al.•ARTICLE•Saudi Journal of Humanities and…•2020

    Healthy adult attachment is significant for relationship continuity and satisfaction. While security has been studied as a concept in literature, limited research exists on the experience of it in the context of relationships in India. The purpose of the research was to understand and conceptualize the experience of security in the process of tool development. A qualitative approach from a phenomenological paradigm was used to obtain rich experie…

  • Fathom Out the Nuances of Social Media Literacy and Its Practical Allusions to Misinformation – A Review

    Open Access•Sankaranarayanan K B, Kadeswaran S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Digital media has become an integral part of our daily lives, connecting people from all around the world in a matter of seconds. In recent years, social media has revolutionized the flow of information and helped people to connect, share, and discuss things at their fingertips. However, this rapid exchange of information has also given rise to a concerning phenomenon – the spread of misinformation. "Misinformation" has led to a wide range of neg…

  • Determinants of Youth’s Political News Consumption on Social Media

    Open Access•Muralidharan K Muralidharan Kannan, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…

  • Social Media Marketing Redefined

    Open Access•Chithra Lekshmi K S, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…

  • Analyzing New Media as Primary Health Information Sources

    Open Access•Soundra Rajan D, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …

Social media (4 works) · Misinformation and Its Impacts (3 works) · Computer Science (2 works) · Computer security (2 works) · Digital media (2 works) · Literacy (2 works) · Misinformation (2 works) · Psychology (2 works) · Social Media and Politics (2 works) · AI in Service Interactions (1 work)

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