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Muralidharan K

Biographic Data

ID8968533
NAMEMuralidharan K
GIVEN NAMESK
FAMILY NAMEMuralidharan
SIGNATUREK M
AFFILIATIONSPSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2026
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Social Media Marketing Redefined

    Open Access•Chithra Lekshmi K S, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…

  • Analyzing New Media as Primary Health Information Sources

    Open Access•Soundra Rajan D, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …

No prominent works on this page.

  • Social Media Marketing Redefined

    Open Access•Chithra Lekshmi K S, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…

  • Analyzing New Media as Primary Health Information Sources

    Open Access•Soundra Rajan D, Jayaseelan R et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …

Digital media (2 works) · Social media (2 works) · AI in Service Interactions (1 work) · CLARITY (1 work) · Consumer behaviour (1 work) · Credibility (1 work) · Digital health (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Diverse Scientific Research Studies (1 work)

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