Chithra Lekshmi K S
Biographic Data
| ID | 8968534 |
|---|---|
| NAME | Chithra Lekshmi K S |
| GIVEN NAMES | Chithra Lekshmi |
| FAMILY NAME | K S |
| SIGNATURE | S C L K |
| AFFILIATIONS | PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Determinants of Youth’s Political News Consumption on Social Media
In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…
Social Media Marketing Redefined
Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…
Analyzing New Media as Primary Health Information Sources
The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …
No prominent works on this page.
Determinants of Youth’s Political News Consumption on Social Media
In the digital era, the manner in which individuals access political information has undergone significant transformation, with social media platforms emerging as the primary source for individuals aged 18–30 years. This study employs an expanded technology acceptance model (TAM) to investigate how factors, such as perceived usefulness, perceived ease of use, trust in platforms, and digital literacy, influence the political news consumption habit…
Social Media Marketing Redefined
Social media marketing emerged as a popular and effective strategy for companies to promote their products due to the rapid development of digital technology. This approach of marketing has been utilising more by businesses as it offers target audiences more choices. Social Media Marketing or SMM use the power of social media influencers in building and maintaining a strong relationship with the audience. Influencer marketing is a collaboration b…
Analyzing New Media as Primary Health Information Sources
The mounting dependence on new media channels for medical information has reshaped the ways people acquire and handle health knowledge alongside their trust in digital health content. Researchers explore traditional health information-seeking methods following assessment of Internet-based information sources and online health content trustworthiness. Users enrolled in a cross-sectional survey divided into active health seekers by analysis at 56% …
Social media (3 works) · Digital media (2 works) · Misinformation and Its Impacts (2 works) · AI in Service Interactions (1 work) · CLARITY (1 work) · Consumer behaviour (1 work) · Credibility (1 work) · Digital health (1 work) · Digital Literacy (1 work) · Digital marketing (1 work)