Shweta Chauhan
Biographic Data
| ID | 8969083 |
|---|---|
| NAME | Shweta Chauhan |
| GIVEN NAMES | Shweta |
| FAMILY NAME | Chauhan |
| SIGNATURE | CHAUHAN S |
| AFFILIATIONS | Department of Commerce |
| ORCID | 0000-0002-6598-1992 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Aesthetic Anchors
Packaging is a very significant part of the consumer perception and loyalty in the competitive personal care FMCG segment. This concept paper suggests a comprehensive model of presentation of how visual semiotics, such as signs, symbols, and artifacts, are esthetic anchors that affect consumer loyalty. The proposed study is based on the semiotic theory Mick (1986), customer-based brand equity model of Keller (1993), and the stimulus organism resp…
Integrating vision and language
Cross-lingual learning provides an excellent chance for knowledge transfer across multiple languages. However, the substantial resource disparity between high- and low-resource languages creates considerable issues. This study focuses on two Indic language families, Indo-Aryan, and Dravidian, as well as a definitely endangered low-resource language that often lacks the extensive training data available in high-resource languages, such as English.…
No prominent works on this page.
Integrating vision and language
Cross-lingual learning provides an excellent chance for knowledge transfer across multiple languages. However, the substantial resource disparity between high- and low-resource languages creates considerable issues. This study focuses on two Indic language families, Indo-Aryan, and Dravidian, as well as a definitely endangered low-resource language that often lacks the extensive training data available in high-resource languages, such as English.…
Aesthetic Anchors
Packaging is a very significant part of the consumer perception and loyalty in the competitive personal care FMCG segment. This concept paper suggests a comprehensive model of presentation of how visual semiotics, such as signs, symbols, and artifacts, are esthetic anchors that affect consumer loyalty. The proposed study is based on the semiotic theory Mick (1986), customer-based brand equity model of Keller (1993), and the stimulus organism resp…
Beauty (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Categorization, perception, and language (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Cultural and Communication Design Research (1 work)