G Murugesan G Murugesan
Biographic Data
| ID | 8969325 |
|---|---|
| NAME | G Murugesan G Murugesan |
| GIVEN NAMES | G Murugesan G |
| FAMILY NAME | Murugesan |
| SIGNATURE | MURUGESAN G M G |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond Planning
Travel decision-making is a psychologically complex process influenced by multiple behavioural determinants. This study investigates the factors shaping travellers' destination decisions by extending the Theory of Planned Behaviour (TPB) to incorporate motivation as an additional construct. Data were gathered from 322 domestic travellers visiting Virudhunagar District, Tamil Nadu, using a structured questionnaire measured on a seven-point Likert …
No prominent works on this page.
Beyond Planning
Travel decision-making is a psychologically complex process influenced by multiple behavioural determinants. This study investigates the factors shaping travellers' destination decisions by extending the Theory of Planned Behaviour (TPB) to incorporate motivation as an additional construct. Data were gathered from 322 domestic travellers visiting Virudhunagar District, Tamil Nadu, using a structured questionnaire measured on a seven-point Likert …
Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Hospitality (1 work) · Hospitality and Tourism Education (1 work) · Likert scale (1 work) · Perceived control (1 work) · Structural equation modeling (1 work) · Theory of planned behavior (1 work) · Theory of reasoned action (1 work) · Tourism (1 work)