Martina Zuffa
Biographic Data
| ID | 8971499 |
|---|---|
| NAME | Martina Zuffa |
| GIVEN NAMES | Martina |
| FAMILY NAME | Zuffa |
| SIGNATURE | ZUFFA M |
| ORCID | 0009-0002-3598-7864 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
No prominent works on this page.
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Archetype (1 work) · Categorization, perception, and language (1 work) · Color perception and design (1 work) · Consumer behaviour (1 work) · Interpretation (philosophy) (1 work) · Multisensory perception and integration (1 work) · Narrative (1 work) · Perception (1 work) · Perspective (graphical) (1 work) · The Symbolic (1 work)