Supsoliani
Biographic Data
| ID | 8986719 |
|---|---|
| NAME | Supsoliani |
| FAMILY NAME | Supsoliani |
| SIGNATURE | SUPSOLIANI |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China. The conceptual framework of the study was formulated on the premises of ethnocentrism theory, product image perceptions, and the determinants of consumer purchase intent. This research is a qualitative descriptive re…
No prominent works on this page.
Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China. The conceptual framework of the study was formulated on the premises of ethnocentrism theory, product image perceptions, and the determinants of consumer purchase intent. This research is a qualitative descriptive re…
Advertising (1 work) · Business (1 work) · China (1 work) · Consumer ethnocentrism (1 work) · Country of origin (1 work) · Education, Sociology, Communication Studies (1 work) · Ethnocentrism (1 work) · Indonesian (1 work) · Islamic Finance and Communication (1 work) · Marketing (1 work)