Nancy Brinson
Biographic Data
| ID | 9009032 |
|---|---|
| NAME | Nancy Brinson |
| GIVEN NAMES | Nancy |
| FAMILY NAME | Brinson |
| SIGNATURE | BRINSON N |
| AFFILIATIONS | University of Alabama |
| ORCID | 0000-0001-9932-4280 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The prevalence and portrayal of Asian Americans in advertising
Few studies have examined the prevalence and portrayal of Asian Americans in advertising; and those that have done so are outdated. To address this gap in the literature, the present study first examines the prevalence and portrayal of Asian Americans in advertising produced by the top 25 advertisers in the United States from 2010 to 2019; and then compares these findings to previous studies examining the portrayal of Asian Americans in advertisi…
Response to Advertising Delivered by Voice Assistants
More than 40% of Americans used a voice assistant (VA) this year to aid them with a host of tasks, including purchasing nearly $20B in products and services. Voice-assisted advertising is forecasted to grow exponentially over the next decade, but research examining how various promotional messages delivered by a VA impact consumers’ attitudes and purchase behaviors is limited. Guided by the computers are social actors paradigm and integrating ten…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Electronic performance monitoring
Recent technological advancements combined with the accelerated trend toward remote work since the pandemic have contributed to a significant rise in electronic performance monitoring (EPM) in the workplace. Currently, nearly 80% of U.S. employers engage in some form of EPM to manage their employees. Using a theoretical foundation of Psychological Reactance Theory and the Stakeholders’ Privacy Calculus Model, this study examines employees’ percep…
Resistance to Persuasion
The COVID-19 pandemic has contributed to the death of over 625,000 Americans and it continues to have monumental consequences worldwide for economic, social and individual life. An effective vaccine program is considered vital to securing collective immunity; yet, many Americans are still hesitant to be vaccinated. This two-part study first experimentally tests two message frames (inoculation vs control) designed to counter resistance to the COVI…
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation
Parents understand and are concerned about the influence that personalized advertising, designed to more directly engage and influence their children, is having on the youngest consumers. Research on antecedents of parental advertising mediation primarily focuses on individual consumer factors (e.g., parents’ sense of empowerment and locus of control), while largely overlooking the forms of advertising that are catalysts for the mediation of chil…
Juxtaposing the persuasion knowledge model and privacy paradox
Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign outcomes. For communication scholars and practitioners, this recent attitudinal shift indicates a critical need to better understand consumer perceptions related to personalized advertising in the er…
No prominent works on this page.
Juxtaposing the persuasion knowledge model and privacy paradox
Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign outcomes. For communication scholars and practitioners, this recent attitudinal shift indicates a critical need to better understand consumer perceptions related to personalized advertising in the er…
Resistance to Persuasion
The COVID-19 pandemic has contributed to the death of over 625,000 Americans and it continues to have monumental consequences worldwide for economic, social and individual life. An effective vaccine program is considered vital to securing collective immunity; yet, many Americans are still hesitant to be vaccinated. This two-part study first experimentally tests two message frames (inoculation vs control) designed to counter resistance to the COVI…
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation
Parents understand and are concerned about the influence that personalized advertising, designed to more directly engage and influence their children, is having on the youngest consumers. Research on antecedents of parental advertising mediation primarily focuses on individual consumer factors (e.g., parents’ sense of empowerment and locus of control), while largely overlooking the forms of advertising that are catalysts for the mediation of chil…
Response to Advertising Delivered by Voice Assistants
More than 40% of Americans used a voice assistant (VA) this year to aid them with a host of tasks, including purchasing nearly $20B in products and services. Voice-assisted advertising is forecasted to grow exponentially over the next decade, but research examining how various promotional messages delivered by a VA impact consumers’ attitudes and purchase behaviors is limited. Guided by the computers are social actors paradigm and integrating ten…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Electronic performance monitoring
Recent technological advancements combined with the accelerated trend toward remote work since the pandemic have contributed to a significant rise in electronic performance monitoring (EPM) in the workplace. Currently, nearly 80% of U.S. employers engage in some form of EPM to manage their employees. Using a theoretical foundation of Psychological Reactance Theory and the Stakeholders’ Privacy Calculus Model, this study examines employees’ percep…
The prevalence and portrayal of Asian Americans in advertising
Few studies have examined the prevalence and portrayal of Asian Americans in advertising; and those that have done so are outdated. To address this gap in the literature, the present study first examines the prevalence and portrayal of Asian Americans in advertising produced by the top 25 advertisers in the United States from 2010 to 2019; and then compares these findings to previous studies examining the portrayal of Asian Americans in advertisi…
Psychology (7 works) · Business (6 works) · Social Psychology (6 works) · Advertising (5 works) · Computer Science (4 works) · Digital Marketing and Social Media (4 works) · Persuasion (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Internet privacy (3 works) · Political science (3 works)