Haseon Park
Biographic Data
| ID | 9009041 |
|---|---|
| NAME | Haseon Park |
| GIVEN NAMES | Haseon |
| FAMILY NAME | Park |
| SIGNATURE | PARK H |
| AFFILIATIONS | University of North Dakota |
| ORCID | 0000-0002-7561-706X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Suicide in Song
Music is a ubiquitous form of entertainment, engaging millions and providing emotional release for both musicians and listeners. Songs referencing suicide - a generally taboo subject - are common in U.S. culture, appearing in every genre of music from country to hip hop, punk rock to blues. Suicide songs prompt concern among the lay public (e.g., lawmakers, parents) and also researchers, whose work has documented statistically significant relatio…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Corporate social responsibility & the advertising strategic planning process
Global consumers are increasingly expecting brands to strive to positively impact the communities and societies in which they exist. Marketers are taking heed, looking to balance social good against commercial profits in their decision making. Historically the purview of management, business ethics, and public relations research, advertising research has, until lately, largely ignored CSR and the critical role advertising communication and practi…
Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers
Fashion and beauty brands leverage social media influencers to shape purchasing decisions, improve cost effectiveness, and reach wider audiences. New conventional wisdom has brands moving away from megainfluencers toward microinfluencers due to greater perceived relatability and trustworthiness. This study employs a novel computational approach integrating network analysis and computational text analysis to understand differences in content and i…
Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion
Discourse analysis of online product reviews
This study focuses on consumer interaction via online product reviews in digital markets by incorporating intercultural perspective. In doing so, this study explores the representation of digital consumerism, defined as development of consumer empowerment and vulnerability in digital markets, which appears as a paradigm to ensure balanced market environments for both consumers and companies (Kucuk, 2016). In particular, this study investigates cu…
No prominent works on this page.
Discourse analysis of online product reviews
This study focuses on consumer interaction via online product reviews in digital markets by incorporating intercultural perspective. In doing so, this study explores the representation of digital consumerism, defined as development of consumer empowerment and vulnerability in digital markets, which appears as a paradigm to ensure balanced market environments for both consumers and companies (Kucuk, 2016). In particular, this study investigates cu…
Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers
Fashion and beauty brands leverage social media influencers to shape purchasing decisions, improve cost effectiveness, and reach wider audiences. New conventional wisdom has brands moving away from megainfluencers toward microinfluencers due to greater perceived relatability and trustworthiness. This study employs a novel computational approach integrating network analysis and computational text analysis to understand differences in content and i…
Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion
Corporate social responsibility & the advertising strategic planning process
Global consumers are increasingly expecting brands to strive to positively impact the communities and societies in which they exist. Marketers are taking heed, looking to balance social good against commercial profits in their decision making. Historically the purview of management, business ethics, and public relations research, advertising research has, until lately, largely ignored CSR and the critical role advertising communication and practi…
Suicide in Song
Music is a ubiquitous form of entertainment, engaging millions and providing emotional release for both musicians and listeners. Songs referencing suicide - a generally taboo subject - are common in U.S. culture, appearing in every genre of music from country to hip hop, punk rock to blues. Suicide songs prompt concern among the lay public (e.g., lawmakers, parents) and also researchers, whose work has documented statistically significant relatio…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Business (5 works) · Advertising (4 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Psychology (3 works) · Social media (3 works) · World Wide Web (3 works) · Art (2 works)