Yen-Chun Chen
Biographic Data
| ID | 9009101 |
|---|---|
| NAME | Yen-Chun Chen |
| GIVEN NAMES | Yen-Chun |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Y |
| AFFILIATIONS | Chinese Culture University |
| ORCID | 0000-0002-3475-5941 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From design to contribution
Understanding how best to host livestream shopping shows
The emergence of live streaming enables sellers and customers to interact more easily in real time and establish a close relationship. This study explores how the characteristics and addressing styles of livestream sellers affect viewers’ behavioral intention. The effects of parasocial interaction and the relationship between sellers and viewers are also examined. A conceptual model is designed from the perspectives of persuasion and parasocial p…
Understanding the interplay between competitor and alliance orientations in product innovativeness
Entrepreneurial and alliance orientation alignment in new product development
No prominent works on this page.
Entrepreneurial and alliance orientation alignment in new product development
Understanding the interplay between competitor and alliance orientations in product innovativeness
Understanding how best to host livestream shopping shows
The emergence of live streaming enables sellers and customers to interact more easily in real time and establish a close relationship. This study explores how the characteristics and addressing styles of livestream sellers affect viewers’ behavioral intention. The effects of parasocial interaction and the relationship between sellers and viewers are also examined. A conceptual model is designed from the perspectives of persuasion and parasocial p…
From design to contribution
Business (3 works) · Computer Science (3 works) · Alliance (2 works) · Business Strategy and Innovation (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Innovation and Knowledge Management (2 works) · Knowledge management (2 works) · Marketing (2 works) · Marketing (2 works) · Media Influence and Health (2 works)