Mary Ann Cunningham
Biographic Data
| ID | 9013948 |
|---|---|
| NAME | Mary Ann Cunningham |
| GIVEN NAMES | Mary Ann |
| FAMILY NAME | Cunningham |
| SIGNATURE | CUNNINGHAM M A |
| ORCID | 0000-0002-7087-6329 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 1970 |
| H-INDEX | 0 |
Towards a Theoretically-Grounded Framework for Evaluating Immersive Business Models and Applications
Second Life has emerged as the de facto virtual world for immersive business. However there is no de facto guideline or even corpus of knowledge about how to build an immersive business. We address this opportunity by presenting work that will lead to a theoretically-grounded evaluative framework for immersive business models and applications. We identify high profile examples from Second Life and analyze them using two theories that explain why …
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Towards a Theoretically-Grounded Framework for Evaluating Immersive Business Models and Applications
Second Life has emerged as the de facto virtual world for immersive business. However there is no de facto guideline or even corpus of knowledge about how to build an immersive business. We address this opportunity by presenting work that will lead to a theoretically-grounded evaluative framework for immersive business models and applications. We identify high profile examples from Second Life and analyze them using two theories that explain why …
Business (1 work) · Business model (1 work) · Computer Science (1 work) · De facto (1 work) · Digital Games and Media (1 work) · Exploratory research (1 work) · Grounded theory (1 work) · Human–computer interaction (1 work) · Knowledge management (1 work) · Marketing (1 work)