Luca Dezi
Biographic Data
| ID | 9014637 |
|---|---|
| NAME | Luca Dezi |
| GIVEN NAMES | Luca |
| FAMILY NAME | Dezi |
| SIGNATURE | DEZI L |
| AFFILIATIONS | Sapienza University of Rome |
| ORCID | 0000-0002-6063-705X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Leveraging Technology to Enhance Customer Experience in Wineries
In the rapidly evolving landscape of wine tourism, Italian wineries are faced with a dual challenge: how to uphold the cherished traditions of the wine industry while adapting to the digital age to enhance the customer experience. This study aims to better understand how emerging technologies can be used to improve the customer experience during visits to Italian wineries and how these new technologies can add value to wineries. More specifically…
No prominent works on this page.
Leveraging Technology to Enhance Customer Experience in Wineries
In the rapidly evolving landscape of wine tourism, Italian wineries are faced with a dual challenge: how to uphold the cherished traditions of the wine industry while adapting to the digital age to enhance the customer experience. This study aims to better understand how emerging technologies can be used to improve the customer experience during visits to Italian wineries and how these new technologies can add value to wineries. More specifically…
Business (1 work) · Customer Experience (1 work) · Marketing (1 work) · Wine Industry and Tourism (1 work)