Marco Cioppi
Biographic Data
| ID | 9014659 |
|---|---|
| NAME | Marco Cioppi |
| GIVEN NAMES | Marco |
| FAMILY NAME | Cioppi |
| SIGNATURE | CIOPPI M |
| AFFILIATIONS | University of Urbino |
| ORCID | 0000-0002-4488-435X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Enhancing well-being in cultural tourism
This study explores how the dimensions of experience economy, namely entertainment, aesthetics, education, and escapism, enhance personal well-being in cultural tourism using the Stimulus-Organism-Response model. It examines the moderating role of tourist information sharing on the relationship between experiences and perceived well-being. Findings indicate that aesthetics, entertainment, education, and escapism positively influence perceived wel…
The influence of socio-demographic factors on feelings of attachment, involvement, loyalty attitudes, and environmentally responsible behavior toward a cultural destination
Tourist demand is very diverse and there are many alternatives for segmentation, with even basic demographic factors not only effectively discriminating in some markets but serving as a valuable starting point for creating market segmentation methods. Against this perspective, this study aims to provide a deeper analysis into whether and how socio-demographic factors, in terms of nationality, age, gender, and education explain tourists’ place att…
Managing brand equity in the brewing sector
Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived quality; brand loyalty) in the brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers. Findi…
No prominent works on this page.
Managing brand equity in the brewing sector
Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived quality; brand loyalty) in the brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers. Findi…
The influence of socio-demographic factors on feelings of attachment, involvement, loyalty attitudes, and environmentally responsible behavior toward a cultural destination
Tourist demand is very diverse and there are many alternatives for segmentation, with even basic demographic factors not only effectively discriminating in some markets but serving as a valuable starting point for creating market segmentation methods. Against this perspective, this study aims to provide a deeper analysis into whether and how socio-demographic factors, in terms of nationality, age, gender, and education explain tourists’ place att…
Enhancing well-being in cultural tourism
This study explores how the dimensions of experience economy, namely entertainment, aesthetics, education, and escapism, enhance personal well-being in cultural tourism using the Stimulus-Organism-Response model. It examines the moderating role of tourist information sharing on the relationship between experiences and perceived well-being. Findings indicate that aesthetics, entertainment, education, and escapism positively influence perceived wel…
Business (3 works) · Marketing (3 works) · Computer Science (2 works) · Diverse Aspects of Tourism Research (2 works) · Loyalty (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work)