Tatyana Anisimova
Biographic Data
| ID | 9016379 |
|---|---|
| NAME | Tatyana Anisimova |
| GIVEN NAMES | Tatyana |
| FAMILY NAME | Anisimova |
| SIGNATURE | ANISIMOVA T |
| AFFILIATIONS | Volgograd State University |
| ORCID | 0000-0002-6386-2041 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Modern approaches to teaching future teachers of mathematics
Teachers are increasingly incorporating new learning materials into their classes: mobile apps, VR, and other results of humanity's digital development. The aim of the study was to compare the impact of the traditional approach to teaching mathematics and the use of MalMath application on the academic performance of students in terms of conceptual and procedural knowledge, problem solving, and the level of their learning motivation. The participa…
Precedent Texts as a Means of Increasing the Efficiency of Social Advertising
The article questions the efficiency of modern social advertising posters. The research aims to establish the reasons for the inefficiency of using precedent texts in social advertising and formulate the requirements that should be followed when using them. The material of the study was a collection of posters used in Russia for social advertising, selected by continuous sampling method from various media banks on the Internet, total of more than…
The Quality of Training Staff for the Digital Economy of Russia within the Framework of STEAM Education
The purpose of this study is to analyze the problems of quality training of personnel for the digital economy of Russia during the pandemic within the framework of STEAM education and to identify their solutions with the help of the most effective distance learning tools. The research is based on a survey of 138 respondents (students of the Department of Mathematics and Natural Sciences of the Yelabuga Institute of the Kazan Federal University), …
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
The System of Rhetorical Argumentation in Discourse of Social Advertising
The article is written in support of necessity in studying composition and purpose of the argument for each type of discourse separately. A classification of argument types is proposed for verifying specifics of argumentation within the social advertising discourse, in particular, arguments are divided into rational and emotional, and within each group they split into internal and external. An internal argument is an inseparable element of the th…
Genres of Social Advertising
The article continues the author's series of works proving that genre forms in all types of advertising do not have an independent character, they are borrowed from other discourses. There are three forms of using "alien" genres -borrowing, styling and imitation. Actually, borrowing assumes that the original genre naturally and without reconsideration fits into the form of the poster. This role is played by the genres of direct communication (req…
Principles of Classification of Book Advertising Genres
The article deals with the relevant classifications of advertising genres. The author believes that the use of such classifications should take into account the features of the advertised product, as the genre composition of advertisements of different product groups differs substantially. It is shown, that in book advertisement the main form of promotion is represented by a modified abstract, and in its original form it is only used to promote e…
On Specificity of PR-Genres in the Internet
The article raises the issue on setting independent Internet rhetoric, which may be considered as the system of genres functioning in the Internet. It is suggested that both technical possibilities of the Internet (polycoded nature of the information) and linguistic features associated with the specificity of communication in the network should be taken into account. In this regard, an attempt to identify the characteristics of PR-genres that are…
No prominent works on this page.
On Specificity of PR-Genres in the Internet
The article raises the issue on setting independent Internet rhetoric, which may be considered as the system of genres functioning in the Internet. It is suggested that both technical possibilities of the Internet (polycoded nature of the information) and linguistic features associated with the specificity of communication in the network should be taken into account. In this regard, an attempt to identify the characteristics of PR-genres that are…
Principles of Classification of Book Advertising Genres
The article deals with the relevant classifications of advertising genres. The author believes that the use of such classifications should take into account the features of the advertised product, as the genre composition of advertisements of different product groups differs substantially. It is shown, that in book advertisement the main form of promotion is represented by a modified abstract, and in its original form it is only used to promote e…
Genres of Social Advertising
The article continues the author's series of works proving that genre forms in all types of advertising do not have an independent character, they are borrowed from other discourses. There are three forms of using "alien" genres -borrowing, styling and imitation. Actually, borrowing assumes that the original genre naturally and without reconsideration fits into the form of the poster. This role is played by the genres of direct communication (req…
The System of Rhetorical Argumentation in Discourse of Social Advertising
The article is written in support of necessity in studying composition and purpose of the argument for each type of discourse separately. A classification of argument types is proposed for verifying specifics of argumentation within the social advertising discourse, in particular, arguments are divided into rational and emotional, and within each group they split into internal and external. An internal argument is an inseparable element of the th…
The Quality of Training Staff for the Digital Economy of Russia within the Framework of STEAM Education
The purpose of this study is to analyze the problems of quality training of personnel for the digital economy of Russia during the pandemic within the framework of STEAM education and to identify their solutions with the help of the most effective distance learning tools. The research is based on a survey of 138 respondents (students of the Department of Mathematics and Natural Sciences of the Yelabuga Institute of the Kazan Federal University), …
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
Modern approaches to teaching future teachers of mathematics
Teachers are increasingly incorporating new learning materials into their classes: mobile apps, VR, and other results of humanity's digital development. The aim of the study was to compare the impact of the traditional approach to teaching mathematics and the use of MalMath application on the academic performance of students in terms of conceptual and procedural knowledge, problem solving, and the level of their learning motivation. The participa…
Precedent Texts as a Means of Increasing the Efficiency of Social Advertising
The article questions the efficiency of modern social advertising posters. The research aims to establish the reasons for the inefficiency of using precedent texts in social advertising and formulate the requirements that should be followed when using them. The material of the study was a collection of posters used in Russia for social advertising, selected by continuous sampling method from various media banks on the Internet, total of more than…
Psychology (7 works) · Computer Science (6 works) · Discourse Analysis and Cultural Communication (6 works) · Advertising (5 works) · Language, Communication, and Linguistic Studies (5 works) · Cultural, Linguistic, Economic Studies (4 works) · Business (3 works) · Linguistics (3 works) · World Wide Web (3 works) · Art (2 works)