Ekaterina Shishkina
Biographic Data
| ID | 9016842 |
|---|---|
| NAME | Ekaterina Shishkina |
| GIVEN NAMES | Ekaterina |
| FAMILY NAME | Shishkina |
| SIGNATURE | SHISHKINA E |
| AFFILIATIONS | Volgograd State Medical University |
| ORCID | 0000-0001-8620-8387 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Representation of the Phenomenon “Trust” in Medical Advertising Discourse
The problem of creating institutional trust in modern Russian society is considered on the example of advertising activities of companies that produce and promote drugs on the consumer market. In order to identify techniques that contribute to the effective impact on the recipient – the formation of a trusting attitude towards the advertised product, the commercials shown on Russian television from 2010 to 2020 were analyzed. Using the methods of…
The Vocabulary of Science-Popular Medical Discourse (as Exemplified in German Online Media)
The paper analyzes the vocabulary of the German science-popular medical discourse as exemplified in the German online media. The relevance of the study is due to the growing interest of non-professional participants of medical communication, as the main recipients of this institutional discourse, to the processes of self-diagnosis and self-treatment, which require the expansion of medical knowledge. The paper examines the texts of more than 40 pu…
German Popular Scientific Medical Online Media
The relevance of the study is determined by formation of self-treatment and self-diagnostic as the leading trends in modern healthcare in many countries. This fact is confirmed by the increase of the number of search queries with the semantic core of "health" in the global network. The object of research in the article are German-language medical popular scientific Internet publications that are studied in the aspect of structuring their textual …
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German Popular Scientific Medical Online Media
The relevance of the study is determined by formation of self-treatment and self-diagnostic as the leading trends in modern healthcare in many countries. This fact is confirmed by the increase of the number of search queries with the semantic core of "health" in the global network. The object of research in the article are German-language medical popular scientific Internet publications that are studied in the aspect of structuring their textual …
The Vocabulary of Science-Popular Medical Discourse (as Exemplified in German Online Media)
The paper analyzes the vocabulary of the German science-popular medical discourse as exemplified in the German online media. The relevance of the study is due to the growing interest of non-professional participants of medical communication, as the main recipients of this institutional discourse, to the processes of self-diagnosis and self-treatment, which require the expansion of medical knowledge. The paper examines the texts of more than 40 pu…
Representation of the Phenomenon “Trust” in Medical Advertising Discourse
The problem of creating institutional trust in modern Russian society is considered on the example of advertising activities of companies that produce and promote drugs on the consumer market. In order to identify techniques that contribute to the effective impact on the recipient – the formation of a trusting attitude towards the advertised product, the commercials shown on Russian television from 2010 to 2020 were analyzed. Using the methods of…
Discourse Analysis and Cultural Communication (3 works) · Language, Communication, and Linguistic Studies (3 works) · Linguistics (3 works) · Computer Science (2 works) · German (2 works) · Political science (2 works) · Psychology (2 works) · Sociology (2 works) · Vocabulary (2 works) · Advertising (1 work)