Yuliia Donskova
Biographic Data
| ID | 9017099 |
|---|---|
| NAME | Yuliia Donskova |
| GIVEN NAMES | Yuliia |
| FAMILY NAME | Donskova |
| SIGNATURE | DONSKOVA Y |
| AFFILIATIONS | Sechenov University |
| ORCID | 0000-0001-8002-603X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion. This article presents the findings of a comparative analysis of discursive strategies and tactics employed in advertising campaigns for the prevention and treatment of oncological diseases, based on polycode texts from campaigns in Russia, China, Australia, the United Kingdom, Israel, Ind…
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain
Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms we…
Speech Patterns in Litigation Documents (Exemplified by Decrees)
The study focuses on speech patterns typically used in litigation documents issued at the stage of criminal proceeding initiation and pre-trial investigation, which belong to the genre of decree. It is stated that Russian Federation Criminal Procedure Code and most of the Comments to it lack any language requirements to the text organization in these litigation documents. The article is aimed at defining characteristics of the decree genre struct…
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Speech Patterns in Litigation Documents (Exemplified by Decrees)
The study focuses on speech patterns typically used in litigation documents issued at the stage of criminal proceeding initiation and pre-trial investigation, which belong to the genre of decree. It is stated that Russian Federation Criminal Procedure Code and most of the Comments to it lack any language requirements to the text organization in these litigation documents. The article is aimed at defining characteristics of the decree genre struct…
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain
Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms we…
Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion. This article presents the findings of a comparative analysis of discursive strategies and tactics employed in advertising campaigns for the prevention and treatment of oncological diseases, based on polycode texts from campaigns in Russia, China, Australia, the United Kingdom, Israel, Ind…
Psychology (4 works) · Discourse Analysis and Cultural Communication (3 works) · Linguistics (3 works) · Advertising (2 works) · Language, Communication, and Linguistic Studies (2 works) · Law (2 works) · Medicine (2 works) · Narrative (2 works) · Political science (2 works) · Academic Publishing and Open Access (1 work)