Devi Farah Azizah
Biographic Data
| ID | 9024831 |
|---|---|
| NAME | Devi Farah Azizah |
| GIVEN NAMES | Devi Farah |
| FAMILY NAME | Azizah |
| SIGNATURE | AZIZAH D F |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Determining outcome factors of city branding post-Covid-19: Roles of brand satisfaction, brand experience and perceived risk
Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing. Design/methodology/approach A quantitative approach was used with PLS-SEM statistical analysis and a 263-touris…
No prominent works on this page.
Determining outcome factors of city branding post-Covid-19: Roles of brand satisfaction, brand experience and perceived risk
Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing. Design/methodology/approach A quantitative approach was used with PLS-SEM statistical analysis and a 263-touris…
Advertising (1 works) · Brand equity (1 works) · Business (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Geography (1 works) · Marketing (1 works) · Originality (1 works) · Psychology (1 works)