Rajasshrie Pillai
Biographic Data
| ID | 9024836 |
|---|---|
| NAME | Rajasshrie Pillai |
| GIVEN NAMES | Rajasshrie |
| FAMILY NAME | Pillai |
| SIGNATURE | PILLAI R |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
All that glitters is not gold
Purpose This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory. Design/methodology/approach This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM. Findings The results indicate that the factors that affect the tourists' visit intentio…
Adoption of AI-based chatbots for hospitality and tourism
Purpose This study aims to investigate the customers’ behavioral intention and actual usage (AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by extending the technology adoption model (TAM) with context-specific variables. Design/methodology/approach To understand the customers’ behavioral intention and AUE of AI-powered chatbots for tourism, the mixed-method design was used whereby qualitative and quant…
No prominent works on this page.
Adoption of AI-based chatbots for hospitality and tourism
Purpose This study aims to investigate the customers’ behavioral intention and actual usage (AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by extending the technology adoption model (TAM) with context-specific variables. Design/methodology/approach To understand the customers’ behavioral intention and AUE of AI-powered chatbots for tourism, the mixed-method design was used whereby qualitative and quant…
All that glitters is not gold
Purpose This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory. Design/methodology/approach This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM. Findings The results indicate that the factors that affect the tourists' visit intentio…
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Tourism (2 works) · Advertising (1 works) · AI in Service Interactions (1 works) · Chatbot (1 works) · Cognitive psychology (1 works) · Consumer behaviour (1 works)