Mahek Mahtta
Biographic Data
| ID | 9024837 |
|---|---|
| NAME | Mahek Mahtta |
| GIVEN NAMES | Mahek |
| FAMILY NAME | Mahtta |
| SIGNATURE | MAHTTA M |
| AFFILIATIONS | Central Penn College |
| ORCID | 0000-0002-9890-6198 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
All that glitters is not gold
Purpose This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory. Design/methodology/approach This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM. Findings The results indicate that the factors that affect the tourists' visit intentio…
No prominent works on this page.
All that glitters is not gold
Purpose This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory. Design/methodology/approach This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM. Findings The results indicate that the factors that affect the tourists' visit intentio…
Advertising (1 works) · Business (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Deception (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Ecology (1 works) · Geography (1 works) · Media Influence and Health (1 works)