Simone Williams
Biographic Data
| ID | 9024872 |
|---|---|
| NAME | Simone Williams |
| GIVEN NAMES | Simone |
| FAMILY NAME | Williams |
| SIGNATURE | WILLIAMS S |
| AFFILIATIONS | Hotelschool The Hague |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
“Chill or thrill”: The impact of the “polarity paradox” on hospitality and tourism
Purpose In a society of abundance, complexity, uncertainty and secularisation, consumers seek extreme market offerings. They thereby avoid the grey middle ground and rather seek white or black, or rather utopia or dystopia, in their experiences. This consumer behaviour is coined the Polarity Paradox. The purpose of this paper is to investigate the effect of the Polarity Paradox on travel and tourism and specifically highlight how darker and dysto…
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“Chill or thrill”: The impact of the “polarity paradox” on hospitality and tourism
Purpose In a society of abundance, complexity, uncertainty and secularisation, consumers seek extreme market offerings. They thereby avoid the grey middle ground and rather seek white or black, or rather utopia or dystopia, in their experiences. This consumer behaviour is coined the Polarity Paradox. The purpose of this paper is to investigate the effect of the Polarity Paradox on travel and tourism and specifically highlight how darker and dysto…
Advertising (1 works) · Aesthetics (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Dystopia (1 works) · Hospitality (1 works) · Law (1 works)