Moe Kumakura
Biographic Data
| ID | 9024970 |
|---|---|
| NAME | Moe Kumakura |
| GIVEN NAMES | Moe |
| FAMILY NAME | Kumakura |
| SIGNATURE | KUMAKURA M |
| AFFILIATIONS | The University of Tokyo |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Overcoming negative disaster images: How Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand
Purpose This study adopts the multi-step model developed by Avraham and Ketter (2008), for altering place images, based on past academic literature on destination marketing. The purpose of this study is to determine the state of Fukushima’s sake breweries before and after 2011, and its strategies for overcoming negative images and strengthening regional branding. Semi-structured interviews were conducted with seven sake breweries in Fukushima. De…
No prominent works on this page.
Overcoming negative disaster images: How Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand
Purpose This study adopts the multi-step model developed by Avraham and Ketter (2008), for altering place images, based on past academic literature on destination marketing. The purpose of this study is to determine the state of Fukushima’s sake breweries before and after 2011, and its strategies for overcoming negative images and strengthening regional branding. Semi-structured interviews were conducted with seven sake breweries in Fukushima. De…
Archaeology (1 works) · Business (1 works) · Culinary Culture and Tourism (1 works) · Destination Marketing (1 works) · Destinations (1 works) · Diverse Aspects of Tourism Research (1 works) · Gastronomy (1 works) · Geography (1 works) · Marketing (1 works) · Tourism (1 works)