Yunita Wijaya Handranata
Biographic Data
| ID | 9026706 |
|---|---|
| NAME | Yunita Wijaya Handranata |
| GIVEN NAMES | Yunita Wijaya |
| FAMILY NAME | Handranata |
| SIGNATURE | HANDRANATA Y W |
| AFFILIATIONS | Binus University |
| ORCID | 0000-0002-4777-0673 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Attitude toward fashion influencers and its impact on purchase behavior
Introduction The rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z. However, the psychological mechanisms that underlie the relationship between influencer perception and consumer purchase behavior remain underexplored, particularly in emerging markets like Indonesia. This study investigates how attitudes toward fashion influencers affect purchase be…
Exploring Digital Source of Information on Opportunity Recognition for Future Entrepreneurs
Aim. This article examines how digital platforms, applications, and artifacts affect opportunity recognition in entrepreneurship education, focusing on self-efficacy among Indonesian undergraduates. The aim is to understand how these digital resources help students recognise entrepreneurial opportunities and develop entrepreneurial competencies. Methods. A cross-sectional survey of 202 undergraduates in Greater Jakarta, Indonesia, assessed their …
No prominent works on this page.
Attitude toward fashion influencers and its impact on purchase behavior
Introduction The rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z. However, the psychological mechanisms that underlie the relationship between influencer perception and consumer purchase behavior remain underexplored, particularly in emerging markets like Indonesia. This study investigates how attitudes toward fashion influencers affect purchase be…
Exploring Digital Source of Information on Opportunity Recognition for Future Entrepreneurs
Aim. This article examines how digital platforms, applications, and artifacts affect opportunity recognition in entrepreneurship education, focusing on self-efficacy among Indonesian undergraduates. The aim is to understand how these digital resources help students recognise entrepreneurial opportunities and develop entrepreneurial competencies. Methods. A cross-sectional survey of 202 undergraduates in Greater Jakarta, Indonesia, assessed their …
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Data collection (1 work) · Digital Learning (1 work) · Digital Marketing and Social Media (1 work) · Digital native (1 work) · Entrepreneurship (1 work) · Influencer marketing (1 work) · Information technology (1 work)