Nadiah Hanim Abdul Wahab
Biographic Data
| ID | 9028060 |
|---|---|
| NAME | Nadiah Hanim Abdul Wahab |
| GIVEN NAMES | Nadiah Hanim Abdul |
| FAMILY NAME | Wahab |
| SIGNATURE | WAHAB N H A |
| ORCID | 0000-0002-9827-5613 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Shockvertising - Viewers’ visual communication perspectives of a controversial skincare advertisement
The rise of digital advertising has led to the creation of various innovative materials to capture the target market’s attention. To stay competitive, many advertisers use “shockvertising”, creating controversial advertisements with a significant impact on viewers’ attitudes and sentiments. This survey research is based on Lester’s Six Perspectives in Visual Communication theory which explained that viewers’ personal, historical, technical, cultu…
No prominent works on this page.
Shockvertising - Viewers’ visual communication perspectives of a controversial skincare advertisement
The rise of digital advertising has led to the creation of various innovative materials to capture the target market’s attention. To stay competitive, many advertisers use “shockvertising”, creating controversial advertisements with a significant impact on viewers’ attitudes and sentiments. This survey research is based on Lester’s Six Perspectives in Visual Communication theory which explained that viewers’ personal, historical, technical, cultu…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Media, Gender, and Advertising (1 work) · Visual Communication (1 work)