Ibtesam Mazahir
Biographic Data
| ID | 9028176 |
|---|---|
| NAME | Ibtesam Mazahir |
| GIVEN NAMES | Ibtesam |
| FAMILY NAME | Mazahir |
| SIGNATURE | MAZAHIR I |
| AFFILIATIONS | Mohammad Ali Jinnah University |
| ORCID | 0000-0003-3982-2231 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From stigma to mainstream
This qualitative study explores the transformation of Japanese animation (anime) media consumption in Thailand, focusing on Generation Z. The research examines communication strategies within the anime ecosystem and related consumption behaviors through a multi-stakeholder lens, addressing gaps in understanding community-driven influence and identity construction. Semi-structured in-depth interviews were conducted with 23 participants across four…
Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds
This study examines the role of relational bonds in enhancing fans’ and artists’ affective engagement and behavioral intentions on digital music streaming platforms. Specifically, we focus on JOOX Rooms, a live-streaming service that allows fans to interact with artists in real-time. Drawing on the Stimulus-Organism-Response (SOR) framework and relationship marketing literature, we investigate how the development of financial, social, and structu…
Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
The proliferation of internet technology and social media platforms has revolutionized consumer-brand interactions, enabling widespread participation in online brand conversations and significantly amplifying the impact of word-of-mouth communication. Therefore, they actively post and increasingly rely on online product reviews, particularly when the reviews are negative. These product reviews carry cognitive and affective information that can be…
Digital resilience
The global COVID-19 pandemic has led to widespread social isolation measures, potentially exacerbating mental health issues, especially among young adults. This demographic, known for its high social media usage, faces increased risk of negative mental health outcomes such as isolation and depression. This study explores how social media engagement and social support seeking mediate the relationship between age and social isolation symptoms durin…
No prominent works on this page.
Digital resilience
The global COVID-19 pandemic has led to widespread social isolation measures, potentially exacerbating mental health issues, especially among young adults. This demographic, known for its high social media usage, faces increased risk of negative mental health outcomes such as isolation and depression. This study explores how social media engagement and social support seeking mediate the relationship between age and social isolation symptoms durin…
Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
The proliferation of internet technology and social media platforms has revolutionized consumer-brand interactions, enabling widespread participation in online brand conversations and significantly amplifying the impact of word-of-mouth communication. Therefore, they actively post and increasingly rely on online product reviews, particularly when the reviews are negative. These product reviews carry cognitive and affective information that can be…
From stigma to mainstream
This qualitative study explores the transformation of Japanese animation (anime) media consumption in Thailand, focusing on Generation Z. The research examines communication strategies within the anime ecosystem and related consumption behaviors through a multi-stakeholder lens, addressing gaps in understanding community-driven influence and identity construction. Semi-structured in-depth interviews were conducted with 23 participants across four…
Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds
This study examines the role of relational bonds in enhancing fans’ and artists’ affective engagement and behavioral intentions on digital music streaming platforms. Specifically, we focus on JOOX Rooms, a live-streaming service that allows fans to interact with artists in real-time. Drawing on the Stimulus-Organism-Response (SOR) framework and relationship marketing literature, we investigate how the development of financial, social, and structu…
Media Influence and Health (2 works) · Psychology (2 works) · 2019-20 coronavirus outbreak (1 works) · Advertising (1 works) · Affordance (1 works) · Anime (1 works) · Asian Culture and Media Studies (1 works) · Biology (1 works) · Business (1 works) · Cognition (1 works)