Safeena Yaseen
Biographic Data
| ID | 9028177 |
|---|---|
| NAME | Safeena Yaseen |
| GIVEN NAMES | Safeena |
| FAMILY NAME | Yaseen |
| SIGNATURE | YASEEN S |
| AFFILIATIONS | Bahria University |
| ORCID | 0000-0002-8458-7472 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
The proliferation of internet technology and social media platforms has revolutionized consumer-brand interactions, enabling widespread participation in online brand conversations and significantly amplifying the impact of word-of-mouth communication. Therefore, they actively post and increasingly rely on online product reviews, particularly when the reviews are negative. These product reviews carry cognitive and affective information that can be…
Digital resilience
The global COVID-19 pandemic has led to widespread social isolation measures, potentially exacerbating mental health issues, especially among young adults. This demographic, known for its high social media usage, faces increased risk of negative mental health outcomes such as isolation and depression. This study explores how social media engagement and social support seeking mediate the relationship between age and social isolation symptoms durin…
No prominent works on this page.
Digital resilience
The global COVID-19 pandemic has led to widespread social isolation measures, potentially exacerbating mental health issues, especially among young adults. This demographic, known for its high social media usage, faces increased risk of negative mental health outcomes such as isolation and depression. This study explores how social media engagement and social support seeking mediate the relationship between age and social isolation symptoms durin…
Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
The proliferation of internet technology and social media platforms has revolutionized consumer-brand interactions, enabling widespread participation in online brand conversations and significantly amplifying the impact of word-of-mouth communication. Therefore, they actively post and increasingly rely on online product reviews, particularly when the reviews are negative. These product reviews carry cognitive and affective information that can be…
Psychology (2 works) · 2019-20 coronavirus outbreak (1 works) · Advertising (1 works) · Biology (1 works) · Business (1 works) · Cognition (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · COVID-19 and Mental Health (1 works) · Digital Marketing and Social Media (1 works)