Yulia Nur Hasanah

Biographic Data

ID9043250
NAMEYulia Nur Hasanah
GIVEN NAMESYulia Nur
FAMILY NAMEHasanah
SIGNATUREHASANAH Y N
AFFILIATIONSTelkom University
ORCID0000-0001-6380-4602
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Entrepreneurial Marketing and Marketing Performance in Gen Z Entrepreneurs

    Open AccessYulia Nur Hasanah, Oki Anggraeni et al.ARTICLEJournal of Ecohumanism2025

    This study examines how Generation Z in Indonesia performs in marketing and how factors such as entrepreneurial mindset, social support, self-efficacy, and entrepreneurial marketing influence their resilience. A quantitative survey was conducted in 2024 on 6.1 million Generation Z members, with a sample of 400 respondents selected using the Slovin formula (5% margin of error). Results reveal that entrepreneurial marketing positively impacts self-…

  • Virtual Reality (VR) Technology in Foreign Language Training for Indonesia's SMEs Actors

    Open AccessIis Kurnia Nurhayati, Iis Kurnia Nuryahati et al.ARTICLEJurnal Sosioteknologi2023

    This article evaluates the integration of virtual reality (VR) technology in foreign language training for SMEs in Indonesia using the Kirkpatrick Model. The study involved SME actors from various industries who participated in a tailored VR language training program. Surveys and interviews were conducted to assess participants' reactions, perceptions, and relevance to language learning goals. The evaluation measured learning outcomes such as imp…