Arison Nainggolan
Biographic Data
| ID | 9045205 |
|---|---|
| NAME | Arison Nainggolan |
| GIVEN NAMES | Arison |
| FAMILY NAME | Nainggolan |
| SIGNATURE | NAINGGOLAN A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Effect of Product Innovation and Financial Literacy on MSME Performance with Digital Marketing as a Mediating Variable
Digital marketing is something that can improve the performance of MSMEs. This study aims to identify direct and indirect influences on product innovation and financial literacy on MSME performance through digital marketing as a mediating variable. The approach in this study is to use a research approach that is descriptive and quantitative. The population and sample used are 250 MSME actors in Deli Serdang Regency. Data analysis used in this res…
No prominent works on this page.
The Effect of Product Innovation and Financial Literacy on MSME Performance with Digital Marketing as a Mediating Variable
Digital marketing is something that can improve the performance of MSMEs. This study aims to identify direct and indirect influences on product innovation and financial literacy on MSME performance through digital marketing as a mediating variable. The approach in this study is to use a research approach that is descriptive and quantitative. The population and sample used are 250 MSME actors in Deli Serdang Regency. Data analysis used in this res…
Business (1 work) · Digital marketing (1 work) · Economic growth (1 work) · Economics (1 work) · Finance (1 work) · Financial literacy (1 work) · Financial Literacy and Behavior (1 work) · FinTech, Crowdfunding, Digital Finance (1 work) · Literacy (1 work) · Marketing (1 work)