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Madhavi Mallapragada

Biographic Data

ID905462
NAMEMadhavi Mallapragada
GIVEN NAMESMadhavi
FAMILY NAMEMallapragada
SIGNATUREMALLAPRAGADA M
AFFILIATIONSThe University of Texas at Austin
VERIFIEDNo
TOTAL WORKS9
TOTAL CITATIONS24
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2022
H-INDEX3
  • Asian Americans as racial contagion

    Madhavi Mallapragada•CHAPTER•Cultural Politics of COVID-19•2022

  • Asian Americans as racial contagion

    Madhavi Mallapragada•ARTICLE•Cultural Studies•2021

    The convergence of racism against Asian Americans and the tightening of borders to prohibit and control the entry of Asian immigrants during the COVID-19 pandemic, though distressing, is not unprecedented. It is in fact a repetition of a historical pattern where exclusion or restriction of Asian immigration and racist scapegoating of Asian Americans converge and surge during periods of public health crises in the United States. Yellow Peril narra…

  • Global Asian American Popular Cultures

    Ahmed Afzal, Crystal S Anderson et al.•BOOK•Global Asian American Popular…•2016

    A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints-such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce-have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced w…

  • Virtual Homelands: Indian Immigrants and Online Cultures in the United States

    Madhavi Mallapragada•BOOK•Virtual Homelands•2013

    The internet has transformed the idea of home for Indians and Indian Americans. In Virtual Homelands: Indian Immigrants and Online Cultures in the United States, Madhavi Mallapragada analyzes home pages and other online communities organized by diasporic and immigrant Indians from the late 1990s through the social media period. Engaging the shifting aspects of belonging, immigrant politics, and cultural citizenship by linking the home page, house…

  • Rethinking Desi: Race, Class, and Online Activism of South Asian Immigrants in the United States

    Open Access•Madhavi Mallapragada•ARTICLE•Television & New Media•2013•Cited by: 7•References: 5

    This article examines drumnyc.org , the website of New York–based South Asian activist organization Desis Rising Up and Moving (DRUM), and interrogates the politics of the site within the overlapping contexts of the racialization of South Asian immigrants, online activism, and desi cultures in the United States. My central argument is that drumnyc.org foregrounds working-class South Asian immigrants as active political subjects negotiating their …

  • Mixed signals: MTV Desi, South Asian American audiences and the discourse of ethnic television

    Madhavi Mallapragada•ARTICLE•South Asian History and Culture•2012•References: 1

    This article's key argument is that MTV Desi an ethnically defined satellite channel distributed through the premium subscription model in 2005 and subsequently cancelled for its financial unviability in 2007 offers us a key example of the disjuncture between mainstream, commercial US television's investment in and engagement with its newly attractive South Asian American or desi markets and the media cultures, tastes and expectations of the comm…

  • Desktop deities: Hindu temples, online cultures and the politics of remediation

    Madhavi Mallapragada•ARTICLE•South Asian Popular Culture•2010•Cited by: 4•References: 4

    This study examines Hindu temples on the Web by focusing on three key types, the temple homepage, the commercial puja site and the Hindu discourse site. It argues that Hindu temples sites demonstrate the emergence of what I call ‘desktop deity culture,’ constituted through the practices of digital darshan, online rituals and virtual Hinduism. These Web practices in turn exemplify the ‘remediation’ (Bolter and Grusin) of new media conceptualizatio…

  • Ghostlife of Third Cinema: Asian American Film and Video (review)

    Madhavi Mallapragada•ARTICLE•Journal of Asian American Studies•2010

    Reviewed by: Ghostlife of Third Cinema: Asian American Film and Video Madhavi Mallapragada (bio) Ghostlife of Third Cinema: Asian American Film and Video, by Glen M. Mimura. Minneapolis: University of Minnesota Press, 2009. Xxiii + 192 pp. $ 22.50 paper. ISBN 978-0-8166-4831-3. In the introduction to Ghostlife of Third Cinema: Asian American Film and Video, author Glen M. Mimura briefly mentions a classroom scenario that may be familiar to those …

  • Home, homeland, homepage: Belonging and the Indian-American web

    Open Access•Madhavi Mallapragada•ARTICLE•New Media & Society•2006•Cited by: 13•References: 4

    This article critically examines the politics of home, homeland and homepage on what it calls the ‘Indian-American’ web. It demonstrates how the Indian-American web emerged during the 1990s by targeting non-resident Indians (NRIs) and persons of Indian origin (PIOs) in the United States. NRI refers to an Indian citizen who resides outside India, while PIO refers to a foreign citizen who claims an ‘Indian’ origin. The central argument of the artic…

  • Home, homeland, homepage: Belonging and the Indian-American web

    Open Access•Madhavi Mallapragada•ARTICLE•New Media & Society•2006•Cited by: 13•References: 4

    This article critically examines the politics of home, homeland and homepage on what it calls the ‘Indian-American’ web. It demonstrates how the Indian-American web emerged during the 1990s by targeting non-resident Indians (NRIs) and persons of Indian origin (PIOs) in the United States. NRI refers to an Indian citizen who resides outside India, while PIO refers to a foreign citizen who claims an ‘Indian’ origin. The central argument of the artic…

  • Rethinking Desi: Race, Class, and Online Activism of South Asian Immigrants in the United States

    Open Access•Madhavi Mallapragada•ARTICLE•Television & New Media•2013•Cited by: 7•References: 5

    This article examines drumnyc.org , the website of New York–based South Asian activist organization Desis Rising Up and Moving (DRUM), and interrogates the politics of the site within the overlapping contexts of the racialization of South Asian immigrants, online activism, and desi cultures in the United States. My central argument is that drumnyc.org foregrounds working-class South Asian immigrants as active political subjects negotiating their …

  • Desktop deities: Hindu temples, online cultures and the politics of remediation

    Madhavi Mallapragada•ARTICLE•South Asian Popular Culture•2010•Cited by: 4•References: 4

    This study examines Hindu temples on the Web by focusing on three key types, the temple homepage, the commercial puja site and the Hindu discourse site. It argues that Hindu temples sites demonstrate the emergence of what I call ‘desktop deity culture,’ constituted through the practices of digital darshan, online rituals and virtual Hinduism. These Web practices in turn exemplify the ‘remediation’ (Bolter and Grusin) of new media conceptualizatio…

  • Home, homeland, homepage: Belonging and the Indian-American web

    Open Access•Madhavi Mallapragada•ARTICLE•New Media & Society•2006•Cited by: 13•References: 4

    This article critically examines the politics of home, homeland and homepage on what it calls the ‘Indian-American’ web. It demonstrates how the Indian-American web emerged during the 1990s by targeting non-resident Indians (NRIs) and persons of Indian origin (PIOs) in the United States. NRI refers to an Indian citizen who resides outside India, while PIO refers to a foreign citizen who claims an ‘Indian’ origin. The central argument of the artic…

  • Desktop deities: Hindu temples, online cultures and the politics of remediation

    Madhavi Mallapragada•ARTICLE•South Asian Popular Culture•2010•Cited by: 4•References: 4

    This study examines Hindu temples on the Web by focusing on three key types, the temple homepage, the commercial puja site and the Hindu discourse site. It argues that Hindu temples sites demonstrate the emergence of what I call ‘desktop deity culture,’ constituted through the practices of digital darshan, online rituals and virtual Hinduism. These Web practices in turn exemplify the ‘remediation’ (Bolter and Grusin) of new media conceptualizatio…

  • Ghostlife of Third Cinema: Asian American Film and Video (review)

    Madhavi Mallapragada•ARTICLE•Journal of Asian American Studies•2010

    Reviewed by: Ghostlife of Third Cinema: Asian American Film and Video Madhavi Mallapragada (bio) Ghostlife of Third Cinema: Asian American Film and Video, by Glen M. Mimura. Minneapolis: University of Minnesota Press, 2009. Xxiii + 192 pp. $ 22.50 paper. ISBN 978-0-8166-4831-3. In the introduction to Ghostlife of Third Cinema: Asian American Film and Video, author Glen M. Mimura briefly mentions a classroom scenario that may be familiar to those …

  • Mixed signals: MTV Desi, South Asian American audiences and the discourse of ethnic television

    Madhavi Mallapragada•ARTICLE•South Asian History and Culture•2012•References: 1

    This article's key argument is that MTV Desi an ethnically defined satellite channel distributed through the premium subscription model in 2005 and subsequently cancelled for its financial unviability in 2007 offers us a key example of the disjuncture between mainstream, commercial US television's investment in and engagement with its newly attractive South Asian American or desi markets and the media cultures, tastes and expectations of the comm…

  • Virtual Homelands: Indian Immigrants and Online Cultures in the United States

    Madhavi Mallapragada•BOOK•Virtual Homelands•2013

    The internet has transformed the idea of home for Indians and Indian Americans. In Virtual Homelands: Indian Immigrants and Online Cultures in the United States, Madhavi Mallapragada analyzes home pages and other online communities organized by diasporic and immigrant Indians from the late 1990s through the social media period. Engaging the shifting aspects of belonging, immigrant politics, and cultural citizenship by linking the home page, house…

  • Rethinking Desi: Race, Class, and Online Activism of South Asian Immigrants in the United States

    Open Access•Madhavi Mallapragada•ARTICLE•Television & New Media•2013•Cited by: 7•References: 5

    This article examines drumnyc.org , the website of New York–based South Asian activist organization Desis Rising Up and Moving (DRUM), and interrogates the politics of the site within the overlapping contexts of the racialization of South Asian immigrants, online activism, and desi cultures in the United States. My central argument is that drumnyc.org foregrounds working-class South Asian immigrants as active political subjects negotiating their …

  • Global Asian American Popular Cultures

    Ahmed Afzal, Crystal S Anderson et al.•BOOK•Global Asian American Popular…•2016

    A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints-such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce-have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced w…

  • Asian Americans as racial contagion

    Madhavi Mallapragada•ARTICLE•Cultural Studies•2021

    The convergence of racism against Asian Americans and the tightening of borders to prohibit and control the entry of Asian immigrants during the COVID-19 pandemic, though distressing, is not unprecedented. It is in fact a repetition of a historical pattern where exclusion or restriction of Asian immigration and racist scapegoating of Asian Americans converge and surge during periods of public health crises in the United States. Yellow Peril narra…

  • Asian Americans as racial contagion

    Madhavi Mallapragada•CHAPTER•Cultural Politics of COVID-19•2022

Political science (7 works) · Law (6 works) · Migration, Ethnicity, and Economy (6 works) · Politics (6 works) · Sociology (6 works) · Gender Studies (5 works) · Media studies (5 works) · History (4 works) · Law (4 works) · Argument (complex analysis (3 works)

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