Ilona Skačkauskienė
Biographic Data
| ID | 9060233 |
|---|---|
| NAME | Ilona Skačkauskienė |
| GIVEN NAMES | Ilona |
| FAMILY NAME | Skačkauskienė |
| SIGNATURE | SKAČKAUSKIENĖ I |
| AFFILIATIONS | Vilnius Gediminas Technical University |
| ORCID | 0000-0002-5078-3678 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Going Green
The research examined how green marketing perception affects tourists’ green purchasing behaviour, using the stimulus-organism-response (SOR) framework, with green marketing perception as the stimulus and green trust and concern as the organism, leading to purchasing intention and actual behaviour as the response. It identified green trust and concern as mediators and age as a potential moderator. Data were collected through a non-probability, we…
Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a unified and clear classification of marketing effectiveness evaluation approaches is missing. The purpose of this article is to conduct theoretical investigations about the existing approaches to…
No prominent works on this page.
Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a unified and clear classification of marketing effectiveness evaluation approaches is missing. The purpose of this article is to conduct theoretical investigations about the existing approaches to…
Going Green
The research examined how green marketing perception affects tourists’ green purchasing behaviour, using the stimulus-organism-response (SOR) framework, with green marketing perception as the stimulus and green trust and concern as the organism, leading to purchasing intention and actual behaviour as the response. It identified green trust and concern as mediators and age as a potential moderator. Data were collected through a non-probability, we…
Environmental Sustainability in Business (2 works) · Business (1 works) · Business marketing (1 works) · Computer Science (1 works) · Consumer behaviour (1 works) · Corporate Social Responsibility Reporting (1 works) · Customer Service Quality and Loyalty (1 works) · Diverse Aspects of Tourism Research (1 works) · Engineering (1 works) · Environmental Education and Sustainability (1 works)