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Desideria Cempaka Wijaya Murti

Biographic Data

ID906069
NAMEDesideria Cempaka Wijaya Murti
GIVEN NAMESDesideria Cempaka Wijaya
FAMILY NAMEMurti
SIGNATUREMURTI D C W
AFFILIATIONSAtma Jaya University Yogyakarta
ORCID0000-0002-6673-9372
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS10
AUTHOR COUNT16
EDITOR COUNT0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Village branding and strategic communication

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Cogent Social Sciences•2026

    Branding activity for the rural tourism village is important through the co-creation process to support the ownership and legitimacy among the community. However, the implementation is not that simple. This project investigates the challenges of building brand identity for a rural tourism village through co-creation. The methods used in this project include interviews, focus group discussions, and workshops, which encourage the local community to…

  • Visualizing vulnerability

    Ignatius Cahyanto, Desideria Cempaka Wijaya Murti et al.•ARTICLE•Current Issues in Tourism•2026

  • Exploring Rural Discourses

    Open Access•Desideria Cempaka Wijaya Murti, Guo Chen et al.•ARTICLE•Tourism Culture & Communication•2025

    Mobile media have a strong influence on the reproduction process of place representation. This article aims to investigate how mobile communications represent the discourse of rurality. This study addresses the question through a case study of rural villages in China. Using the associative terms “ancient villages” of China–referred to as gucunluo ( )–the current study contributes to findings on these systems and patterns as the cultural concepts …

  • The Vernacular of Disaster

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Communication Inquiry•2025•References: 37

    This study analyzes the vernacular rhetoric of disaster in a volcanic eruption museum. Using the Mount Merapi Museum (Museum Gunung Merapi or MGM) in Indonesia, the research investigates how the site has become a public memorial for volcanic disasters through archival work, textual analysis, and in-the-field methods. The findings show that MGM materializes a “vernacular rhetoric of disaster” through the socio-cultural aspect. It emphasizes the ju…

  • IndonesiaRepresent

    Open Access•Ina Ratriyana, Desideria Cempaka Wijaya Murti et al.•ARTICLE•Asiascape Digital Asia•2024•Cited by: 2•References: 15

    This study presents the complex tapestry of Indonesia's nation branding, by investigating the activities of its influencers at international fashion events. The research questions focus on the influencers, the use of national symbols, and online textual expression, in which visual and internet lexicons converge. By simultaneously assessing the resonance for local and international spectators, we identify the dominant themes and narratives promote…

  • “Dream Now, Travel Tomorrow”

    Desideria Cempaka Wijaya Murti, Ina Ratriyana et al.•ARTICLE•Howard Journal of Communications•2023

    This study examines the use of tourism-based social media to communicate the idea of nation branding. By using Indonesia as a case study, this research aims to provide research contexts of demographic, historical, and contemporary challenges of social media and nation branding. The research project aims to answer three important objectives. Those are to investigate the pattern of tourism-based social media, the narratives behind the pattern, and …

  • The Playground of Big Tobacco? Discourse Network Analysis of the Cigarette Advertising Debate and Policy in Indonesia

    Open Access•Desideria Cempaka Wijaya Murti, Ina Ratriyana et al.•ARTICLE•Journal of Communication Inquiry•2022•References: 53

    This study contributes to an understanding of the discourses of cigarette advertising which intersect within policy debate, media exposure, and the interests of a debate’s primary actors. The policy refers to the existing legislation that has been evolved for ten years. Meanwhile, the debate refers to the nuance of banning the cigarette advertisement in fully or partially form of regulation. It identifies and maps discourse coalitions that emerge…

  • Home and Away

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Tourism Culture & Communication•2021

    This article aims to explore (1) what kind of everyday materials in rural villages attract Australian tourists to visit; (2) the nature of the dynamic tensions that occur during the interactions; and (3) how these create reflexivity with regard to the notion of home. Employing ethnographic interviews, participating in tour packages, and observing the interactions between Australian travelers and local people in rural villages of Java and Bali, th…

  • Parade of diversity

    Open Access•Desideria Cempaka Wijaya Murti, Ina Ratriyana•ARTICLE•International Journal of Media…•2021•Cited by: 2•References: 13

    The article examines the discourses of diversity within a nation by investigating the tourism brochures as the media produced by municipalities/regencies. Using empirical research, this study analyses four major inquiries to gain insights into the discourse of diversity in Indonesia from tourism products/services, geographical representations, ethnic diversity and occupational variations within the dynamic of media and society. The research proje…

  • Gaze the Struggle of Others

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Communication Inquiry•2020•Cited by: 2•References: 48

    This study contributes to understand the representations of Indonesian rural destinations in tourism media (online and offline) and the social reproduction of the on-site experiences from Australian tourists. The study analyses qualitative data from media produced between 2016 and 2018, online reviews about rural destinations, and full-day participant observations involving Australians. The findings highlight the contested representation of tranq…

  • Locating nation in a village

    Desideria Cempaka Wijaya Murti•ARTICLE•International Journal of Tourism…•2019

    The purposes of this study are to investigate: 1) how the local people in a cultural heritage village imagine the nation through the space of heritage in their community; 2) how the heritage village community preserves cultural identity and performs the idyllic concepts of village for the nation. An ethnographic approach was employed. Interviews with 24 local leaders and participant observations were conducted in the cultural heritage village of …

  • Performing rural heritage for nation branding

    Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Heritage Tourism•2019•Cited by: 4•References: 16

    The study aims to examine (1) how the nation brands in Japan and Indonesia are represented by the performances of rural heritage, 2) how locals legitimate their collective identities with nation imaginings, and 3) how the brand association of rural heritage places contributes to the nation brand. Using a comparative study, this paper examines how the Tsumago post town in Nagano, Japan, and Penglipuran village in Bali demonstrate how for rural pla…

  • Reaching Our Young Citizens

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Online Journal of Communication…•2016

    The expansion of online media as a public sphere for youth political participation created an ephemeral scholarly conversation. Online media offers the opportunity for the youth to involve in politics as good citizens by following the novel civic style in the web sphere, developing new platform in communication style, and engaging in online community. Indonesian and Japanese models on civic engagement in the web sphere will enrich the Asian persp…

  • John F. Kennedy Dan Ahok

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Millah Journal of Religious Studies•2013

    Individual identity in politics is not a trivial matter. Identity is a signifier of meaning attached to a group. A Chinese politician will have a different symbolic meaning to majority of Indonesian people that considered him as foreigner. A similar case also occurred in the United States thata president is not only a leader of state and commander in chief during the war, but also as a symbol and ambassador for the country and the people who choo…

  • John F. Kennedy Dan Ahok

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Millah Journal of Religious Studies•2013

    Individual identity in politics is not a trivial matter. Identity is a signifier of meaning attached to a group. A Chinese politician will have a different symbolic meaning to majority of Indonesian people that considered him as foreigner. A similar case also occurred in the United States thata president is not only a leader of state and commander in chief during the war, but also as a symbol and ambassador for the country and the people who choo…

  • Keyboard Action End up Political Party

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Online Journal of Communication…•2013

    The networked citizen-centered perspectives generate opportunities for the democratic innovations through self-actualized networking and interaction. A qualitative case study from Indonesia is used to examine the dynamics of citizenship participation in political discourse through social media. The movement started from public advocacy by clicking the ‘like’ button of Facebook Group to support marginalized individual then the movement evolved int…

  • Performing rural heritage for nation branding

    Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Heritage Tourism•2019•Cited by: 4•References: 16

    The study aims to examine (1) how the nation brands in Japan and Indonesia are represented by the performances of rural heritage, 2) how locals legitimate their collective identities with nation imaginings, and 3) how the brand association of rural heritage places contributes to the nation brand. Using a comparative study, this paper examines how the Tsumago post town in Nagano, Japan, and Penglipuran village in Bali demonstrate how for rural pla…

  • IndonesiaRepresent

    Open Access•Ina Ratriyana, Desideria Cempaka Wijaya Murti et al.•ARTICLE•Asiascape Digital Asia•2024•Cited by: 2•References: 15

    This study presents the complex tapestry of Indonesia's nation branding, by investigating the activities of its influencers at international fashion events. The research questions focus on the influencers, the use of national symbols, and online textual expression, in which visual and internet lexicons converge. By simultaneously assessing the resonance for local and international spectators, we identify the dominant themes and narratives promote…

  • Parade of diversity

    Open Access•Desideria Cempaka Wijaya Murti, Ina Ratriyana•ARTICLE•International Journal of Media…•2021•Cited by: 2•References: 13

    The article examines the discourses of diversity within a nation by investigating the tourism brochures as the media produced by municipalities/regencies. Using empirical research, this study analyses four major inquiries to gain insights into the discourse of diversity in Indonesia from tourism products/services, geographical representations, ethnic diversity and occupational variations within the dynamic of media and society. The research proje…

  • Gaze the Struggle of Others

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Communication Inquiry•2020•Cited by: 2•References: 48

    This study contributes to understand the representations of Indonesian rural destinations in tourism media (online and offline) and the social reproduction of the on-site experiences from Australian tourists. The study analyses qualitative data from media produced between 2016 and 2018, online reviews about rural destinations, and full-day participant observations involving Australians. The findings highlight the contested representation of tranq…

  • John F. Kennedy Dan Ahok

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Millah Journal of Religious Studies•2013

    Individual identity in politics is not a trivial matter. Identity is a signifier of meaning attached to a group. A Chinese politician will have a different symbolic meaning to majority of Indonesian people that considered him as foreigner. A similar case also occurred in the United States thata president is not only a leader of state and commander in chief during the war, but also as a symbol and ambassador for the country and the people who choo…

  • John F. Kennedy Dan Ahok

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Millah Journal of Religious Studies•2013

    Individual identity in politics is not a trivial matter. Identity is a signifier of meaning attached to a group. A Chinese politician will have a different symbolic meaning to majority of Indonesian people that considered him as foreigner. A similar case also occurred in the United States thata president is not only a leader of state and commander in chief during the war, but also as a symbol and ambassador for the country and the people who choo…

  • Keyboard Action End up Political Party

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Online Journal of Communication…•2013

    The networked citizen-centered perspectives generate opportunities for the democratic innovations through self-actualized networking and interaction. A qualitative case study from Indonesia is used to examine the dynamics of citizenship participation in political discourse through social media. The movement started from public advocacy by clicking the ‘like’ button of Facebook Group to support marginalized individual then the movement evolved int…

  • Reaching Our Young Citizens

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Online Journal of Communication…•2016

    The expansion of online media as a public sphere for youth political participation created an ephemeral scholarly conversation. Online media offers the opportunity for the youth to involve in politics as good citizens by following the novel civic style in the web sphere, developing new platform in communication style, and engaging in online community. Indonesian and Japanese models on civic engagement in the web sphere will enrich the Asian persp…

  • Locating nation in a village

    Desideria Cempaka Wijaya Murti•ARTICLE•International Journal of Tourism…•2019

    The purposes of this study are to investigate: 1) how the local people in a cultural heritage village imagine the nation through the space of heritage in their community; 2) how the heritage village community preserves cultural identity and performs the idyllic concepts of village for the nation. An ethnographic approach was employed. Interviews with 24 local leaders and participant observations were conducted in the cultural heritage village of …

  • Performing rural heritage for nation branding

    Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Heritage Tourism•2019•Cited by: 4•References: 16

    The study aims to examine (1) how the nation brands in Japan and Indonesia are represented by the performances of rural heritage, 2) how locals legitimate their collective identities with nation imaginings, and 3) how the brand association of rural heritage places contributes to the nation brand. Using a comparative study, this paper examines how the Tsumago post town in Nagano, Japan, and Penglipuran village in Bali demonstrate how for rural pla…

  • Gaze the Struggle of Others

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Communication Inquiry•2020•Cited by: 2•References: 48

    This study contributes to understand the representations of Indonesian rural destinations in tourism media (online and offline) and the social reproduction of the on-site experiences from Australian tourists. The study analyses qualitative data from media produced between 2016 and 2018, online reviews about rural destinations, and full-day participant observations involving Australians. The findings highlight the contested representation of tranq…

  • Home and Away

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Tourism Culture & Communication•2021

    This article aims to explore (1) what kind of everyday materials in rural villages attract Australian tourists to visit; (2) the nature of the dynamic tensions that occur during the interactions; and (3) how these create reflexivity with regard to the notion of home. Employing ethnographic interviews, participating in tour packages, and observing the interactions between Australian travelers and local people in rural villages of Java and Bali, th…

  • Parade of diversity

    Open Access•Desideria Cempaka Wijaya Murti, Ina Ratriyana•ARTICLE•International Journal of Media…•2021•Cited by: 2•References: 13

    The article examines the discourses of diversity within a nation by investigating the tourism brochures as the media produced by municipalities/regencies. Using empirical research, this study analyses four major inquiries to gain insights into the discourse of diversity in Indonesia from tourism products/services, geographical representations, ethnic diversity and occupational variations within the dynamic of media and society. The research proje…

  • The Playground of Big Tobacco? Discourse Network Analysis of the Cigarette Advertising Debate and Policy in Indonesia

    Open Access•Desideria Cempaka Wijaya Murti, Ina Ratriyana et al.•ARTICLE•Journal of Communication Inquiry•2022•References: 53

    This study contributes to an understanding of the discourses of cigarette advertising which intersect within policy debate, media exposure, and the interests of a debate’s primary actors. The policy refers to the existing legislation that has been evolved for ten years. Meanwhile, the debate refers to the nuance of banning the cigarette advertisement in fully or partially form of regulation. It identifies and maps discourse coalitions that emerge…

  • “Dream Now, Travel Tomorrow”

    Desideria Cempaka Wijaya Murti, Ina Ratriyana et al.•ARTICLE•Howard Journal of Communications•2023

    This study examines the use of tourism-based social media to communicate the idea of nation branding. By using Indonesia as a case study, this research aims to provide research contexts of demographic, historical, and contemporary challenges of social media and nation branding. The research project aims to answer three important objectives. Those are to investigate the pattern of tourism-based social media, the narratives behind the pattern, and …

  • IndonesiaRepresent

    Open Access•Ina Ratriyana, Desideria Cempaka Wijaya Murti et al.•ARTICLE•Asiascape Digital Asia•2024•Cited by: 2•References: 15

    This study presents the complex tapestry of Indonesia's nation branding, by investigating the activities of its influencers at international fashion events. The research questions focus on the influencers, the use of national symbols, and online textual expression, in which visual and internet lexicons converge. By simultaneously assessing the resonance for local and international spectators, we identify the dominant themes and narratives promote…

  • Exploring Rural Discourses

    Open Access•Desideria Cempaka Wijaya Murti, Guo Chen et al.•ARTICLE•Tourism Culture & Communication•2025

    Mobile media have a strong influence on the reproduction process of place representation. This article aims to investigate how mobile communications represent the discourse of rurality. This study addresses the question through a case study of rural villages in China. Using the associative terms “ancient villages” of China–referred to as gucunluo ( )–the current study contributes to findings on these systems and patterns as the cultural concepts …

  • The Vernacular of Disaster

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Journal of Communication Inquiry•2025•References: 37

    This study analyzes the vernacular rhetoric of disaster in a volcanic eruption museum. Using the Mount Merapi Museum (Museum Gunung Merapi or MGM) in Indonesia, the research investigates how the site has become a public memorial for volcanic disasters through archival work, textual analysis, and in-the-field methods. The findings show that MGM materializes a “vernacular rhetoric of disaster” through the socio-cultural aspect. It emphasizes the ju…

  • Village branding and strategic communication

    Open Access•Desideria Cempaka Wijaya Murti•ARTICLE•Cogent Social Sciences•2026

    Branding activity for the rural tourism village is important through the co-creation process to support the ownership and legitimacy among the community. However, the implementation is not that simple. This project investigates the challenges of building brand identity for a rural tourism village through co-creation. The methods used in this project include interviews, focus group discussions, and workshops, which encourage the local community to…

  • Visualizing vulnerability

    Ignatius Cahyanto, Desideria Cempaka Wijaya Murti et al.•ARTICLE•Current Issues in Tourism•2026

Political science (14 works) · Sociology (13 works) · Media studies (8 works) · Politics (8 works) · Tourism (7 works) · Diverse Aspects of Tourism Research (6 works) · Geography (6 works) · Law (5 works) · Public relations (5 works) · Social media (5 works)

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