Yu-Fan Lin
Biographic Data
| ID | 9079963 |
|---|---|
| NAME | Yu-Fan Lin |
| GIVEN NAMES | Yu-Fan |
| FAMILY NAME | Lin |
| SIGNATURE | LIN Y |
| AFFILIATIONS | National Taiwan University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Influence of Facebook brand-page posts on online engagement
Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages. Design/methodology/approach – The data used for this study were obtained from the posts of ten popular official brand pages. For the selected period between March 1 and May 1, 2014, a total of 1,030 posts were obtained and manually processed on September 1, 2014. To assign post categories to the posts c…
No prominent works on this page.
Influence of Facebook brand-page posts on online engagement
Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages. Design/methodology/approach – The data used for this study were obtained from the posts of ten popular official brand pages. For the selected period between March 1 and May 1, 2014, a total of 1,030 posts were obtained and manually processed on September 1, 2014. To assign post categories to the posts c…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Originality (1 work) · Psychology (1 work) · Social media (1 work) · Social media marketing (1 work)