Shameem Ali
Biographic Data
| ID | 9080203 |
|---|---|
| NAME | Shameem Ali |
| GIVEN NAMES | Shameem |
| FAMILY NAME | Ali |
| SIGNATURE | ALI S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 0 |
Building Events Into Destination Branding
Events have become an increasingly significant component of destination branding. Although events are thought to be important contributors to their host destination's brand, the most effective means by which to leverage them in order to build that brand are poorly understood. To explore the potential uses for events in destination branding, workshops with leading event and destination marketers were conducted by the CRC for Sustainable Tourism th…
No prominent works on this page.
Building Events Into Destination Branding
Events have become an increasingly significant component of destination branding. Although events are thought to be important contributors to their host destination's brand, the most effective means by which to leverage them in order to build that brand are poorly understood. To explore the potential uses for events in destination branding, workshops with leading event and destination marketers were conducted by the CRC for Sustainable Tourism th…
Advertising (1 work) · Archaeology (1 work) · Business (1 work) · Diverse Aspects of Tourism Research (1 work) · Event management (1 work) · Geography (1 work) · Marketing (1 work) · Sport and Mega-Event Impacts (1 work) · Sports, Gender, and Society (1 work) · Tourism (1 work)