Anindya Ghose
Biographic Data
| ID | 9080760 |
|---|---|
| NAME | Anindya Ghose |
| GIVEN NAMES | Anindya |
| FAMILY NAME | Ghose |
| SIGNATURE | GHOSE A |
| AFFILIATIONS | Management Sciences (United States) |
| ORCID | 0000-0002-6499-8944 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Tap
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both custom…
Estimating the Helpfulness and Economic Impact of Product Reviews
With the rapid growth of the Internet, the ability of users to create and publish content has created active electronic communities that provide a wealth of product information. However, the high volume of reviews that are typically published for a single product makes harder for individuals as well as manufacturers to locate the best reviews and understand the true underlying quality of a product. In this paper, we reexamine the impact of review…
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Estimating the Helpfulness and Economic Impact of Product Reviews
With the rapid growth of the Internet, the ability of users to create and publish content has created active electronic communities that provide a wealth of product information. However, the high volume of reviews that are typically published for a single product makes harder for individuals as well as manufacturers to locate the best reviews and understand the true underlying quality of a product. In this paper, we reexamine the impact of review…
Tap
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both custom…
Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Advertising (1 work) · Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Cell phone advertising (1 work) · Cell phones (1 work) · Consumer behavior (1 work) · Correctness (1 work)