Jonas Colliander
Biographic Data
| ID | 9080826 |
|---|---|
| NAME | Jonas Colliander |
| GIVEN NAMES | Jonas |
| FAMILY NAME | Colliander |
| SIGNATURE | COLLIANDER J |
| AFFILIATIONS | Stockholm School of Economics |
| ORCID | 0000-0003-3358-499X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Metaverse beyond the hype
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product
This study investigates whether the subjective experiences of consumers are altered by exposure to others’ ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers’ quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others’ ratings, in two different product categories. The f…
Multifaceted Influencers
Social media influencers (SMIs) have become an efficient advertising tool. However, their roles vis-à-vis the brands for which they advertise are changing. Far from being just simple promoters anymore they now take active part in both the product and communications development of firms. Yet in advertising research, a discussion of these new roles is absent. This article, therefore, seeks to categorize the roles influencers play in advertising col…
No prominent works on this page.
Multifaceted Influencers
Social media influencers (SMIs) have become an efficient advertising tool. However, their roles vis-à-vis the brands for which they advertise are changing. Far from being just simple promoters anymore they now take active part in both the product and communications development of firms. Yet in advertising research, a discussion of these new roles is absent. This article, therefore, seeks to categorize the roles influencers play in advertising col…
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product
This study investigates whether the subjective experiences of consumers are altered by exposure to others’ ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers’ quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others’ ratings, in two different product categories. The f…
Metaverse beyond the hype
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Marketing (2 works) · Product (mathematics) (2 works) · Psychology (2 works) · Social Psychology (2 works) · Augmented Reality Applications (1 work) · Categorization (1 work) · Computer Science (1 work)