Hsi-Peng Lu
Biographic Data
| ID | 9081554 |
|---|---|
| NAME | Hsi-Peng Lu |
| GIVEN NAMES | Hsi-Peng |
| FAMILY NAME | Lu |
| SIGNATURE | LU H |
| AFFILIATIONS | National Taiwan University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 36 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Technology roadmap of AI applications in the retail industry
New retail, an online-merge-offline system with artificial intelligence (AI) applications, became popular after the COVID-19 pandemic. This research introduces a novel technology roadmap methodology for new retail after studying 30 smart retail cases. Upon conducting panel discussions, this study identified 16 service applications, 10 technology applications, 4 application types, and 4 AI development stages. Based on the correlation analysis, it …
Box office performance
Content created by the movie industry is high-risk, as production costs and marketing budgets are massive but box office results can be volatile. We examined the effect of online word-of-mouth on consumers’ motivation and intention to watch movies. The proposed model was tested in a survey with 337 consumers using a structural equation modeling approach. The results showed that movie reviews by professional movie media writers had a substantial p…
How the Microfilm Marketing Strategy Stimulates Consumers' Purchase Intention
We integrated the determinant persuasive messages of microfilms with the elaboration likelihood model to examine consumers' affective and cognitive attitude change and purchase intention. Participants were 316 Taiwanese consumers who had seen " House of Little Moments ," a successful microfilm marketing campaign in Taiwan. The empirical results of confirmatory factory analysis with structural equation modeling revealed that argument quality predi…
Stereotypes or golden rules? Exploring likable voice traits of social robots as active aging companions for tech-savvy baby boomers in Taiwan
Facebook Users' Motivation for Clicking the “Like” Button
To explore the motivation and behavior of Facebook users when clicking the “Like” button, we analyzed the behaviors of 743 university student Facebook users using motivational theory and the theory of reasoned action. The main study findings were as follows: (a) hedonic motivation, utilitarian motivation, compliance motivation, conformity motivation, and affiliation motivation all had a positive impact on attitudes toward “Like”-clicking behavior…
Gender Differences in Antecedents and Consequences of Trust in an Enterprise's Travel Blogs
We developed a research model based on the trust literature to explore both the antecedents and consequences of users' trust in an enterprise's travel blogs, and gender differences in determinants of trust. Responses from 239 participants were used to test the research model hypotheses. The causal model was validated using partial least squares regression analysis. The results showed that the visual appeal and information adequacy of the blog pla…
Emotional Labor and Workplace Relationships Among Personnel Officials and Teachers
We examined the influence of personnel officials' emotional labor on teachers' perceptions of personnel officials' emotional displays. Additionally, we assessed the effects of these perceptions on teachers' guanxi with personnel officials. Participants were 165 personnel officials and 490 teachers from Taiwanese public elementary and junior high schools. Results indicated that the type of emotional acting performed by personnel officials was sign…
Predicting mobile social network acceptance based on mobile value and social influence
Purpose – Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking …
Continuance Intention of Facebook Check-In Service Users
A Facebook check-in service that allows users to check in at various places and broadcast their location to peers has gained attention recently. However, little is known about why people continue to use the service. We built an integrated model applicable for use within the social network context. We based this study on an expectation confirmation model (ECM) and related technology adoption literature, and examined data from a random survey of 20…
Why do people play mobile social games? An examination of network externalities and of uses and gratifications
Purpose – The purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and gratifications (U&G), it seeks to provide direction for further academic research on this timely topic. Design/methodology/approach – Based on 237 valid responses collected from online questionnaires, structural equation modeling technology was employed to …
Why people use social networking sites
Consumer behavior in online game communities
Why do people play on-line games? An extended TAM with social influences and flow experience
Predicting mobile social network acceptance based on mobile value and social influence
Purpose – Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking …
Stereotypes or golden rules? Exploring likable voice traits of social robots as active aging companions for tech-savvy baby boomers in Taiwan
Why do people play mobile social games? An examination of network externalities and of uses and gratifications
Purpose – The purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and gratifications (U&G), it seeks to provide direction for further academic research on this timely topic. Design/methodology/approach – Based on 237 valid responses collected from online questionnaires, structural equation modeling technology was employed to …
Why do people play on-line games? An extended TAM with social influences and flow experience
Consumer behavior in online game communities
Why people use social networking sites
Continuance Intention of Facebook Check-In Service Users
A Facebook check-in service that allows users to check in at various places and broadcast their location to peers has gained attention recently. However, little is known about why people continue to use the service. We built an integrated model applicable for use within the social network context. We based this study on an expectation confirmation model (ECM) and related technology adoption literature, and examined data from a random survey of 20…
Why do people play mobile social games? An examination of network externalities and of uses and gratifications
Purpose – The purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and gratifications (U&G), it seeks to provide direction for further academic research on this timely topic. Design/methodology/approach – Based on 237 valid responses collected from online questionnaires, structural equation modeling technology was employed to …
Facebook Users' Motivation for Clicking the “Like” Button
To explore the motivation and behavior of Facebook users when clicking the “Like” button, we analyzed the behaviors of 743 university student Facebook users using motivational theory and the theory of reasoned action. The main study findings were as follows: (a) hedonic motivation, utilitarian motivation, compliance motivation, conformity motivation, and affiliation motivation all had a positive impact on attitudes toward “Like”-clicking behavior…
Gender Differences in Antecedents and Consequences of Trust in an Enterprise's Travel Blogs
We developed a research model based on the trust literature to explore both the antecedents and consequences of users' trust in an enterprise's travel blogs, and gender differences in determinants of trust. Responses from 239 participants were used to test the research model hypotheses. The causal model was validated using partial least squares regression analysis. The results showed that the visual appeal and information adequacy of the blog pla…
Emotional Labor and Workplace Relationships Among Personnel Officials and Teachers
We examined the influence of personnel officials' emotional labor on teachers' perceptions of personnel officials' emotional displays. Additionally, we assessed the effects of these perceptions on teachers' guanxi with personnel officials. Participants were 165 personnel officials and 490 teachers from Taiwanese public elementary and junior high schools. Results indicated that the type of emotional acting performed by personnel officials was sign…
Predicting mobile social network acceptance based on mobile value and social influence
Purpose – Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking …
How the Microfilm Marketing Strategy Stimulates Consumers' Purchase Intention
We integrated the determinant persuasive messages of microfilms with the elaboration likelihood model to examine consumers' affective and cognitive attitude change and purchase intention. Participants were 316 Taiwanese consumers who had seen " House of Little Moments ," a successful microfilm marketing campaign in Taiwan. The empirical results of confirmatory factory analysis with structural equation modeling revealed that argument quality predi…
Stereotypes or golden rules? Exploring likable voice traits of social robots as active aging companions for tech-savvy baby boomers in Taiwan
Box office performance
Content created by the movie industry is high-risk, as production costs and marketing budgets are massive but box office results can be volatile. We examined the effect of online word-of-mouth on consumers’ motivation and intention to watch movies. The proposed model was tested in a survey with 337 consumers using a structural equation modeling approach. The results showed that movie reviews by professional movie media writers had a substantial p…
Technology roadmap of AI applications in the retail industry
New retail, an online-merge-offline system with artificial intelligence (AI) applications, became popular after the COVID-19 pandemic. This research introduces a novel technology roadmap methodology for new retail after studying 30 smart retail cases. Upon conducting panel discussions, this study identified 16 service applications, 10 technology applications, 4 application types, and 4 AI development stages. Based on the correlation analysis, it …
Psychology (12 works) · Computer Science (11 works) · Social Psychology (11 works) · Business (9 works) · Digital Marketing and Social Media (9 works) · Social Psychology (9 works) · Technology Adoption and User Behaviour (8 works) · Marketing (7 works) · Advertising (5 works) · Impact of Technology on Adolescents (5 works)