Jason Simmons
Biographic Data
| ID | 9082067 |
|---|---|
| NAME | Jason Simmons |
| GIVEN NAMES | Jason |
| FAMILY NAME | Simmons |
| SIGNATURE | SIMMONS J |
| AFFILIATIONS | University of Cincinnati |
| ORCID | 0000-0003-1423-306X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product purchases, particularly event tickets. The current study utilized artificial intelligence to examine eight user sentiments on official sport organizati…
Leisure, work, and family
Building on the work of Hambrick, Simmons, and Mahoney (2013 Hambrick, M. E., Simmons, J. M., & Mahoney, T. Q. (2013). An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants. International Journal of Sport Management and Marketing, 13, 173–199. [Google Scholar]), the purpose of this study was to examine perceptions of leisure-work-family conflict among male Ironman participants, as well as the strategies…
Understanding Professional Athletes’ Use of Twitter
The online social network Twitter has grown exponentially since 2008. The current study examined Twitter use among professional athletes who use Twitter to communicate with fans and other players. The study used content analysis to place 1,962 tweets by professional athletes into one of six categories: interactivity, diversion, information sharing, content, promotional, and fanship. Many of the tweets fell into the interactivity category (34%). A…
Leisure, work, and family
Building on the work of Hambrick, Simmons, and Mahoney (2013 Hambrick, M. E., Simmons, J. M., & Mahoney, T. Q. (2013). An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants. International Journal of Sport Management and Marketing, 13, 173–199. [Google Scholar]), the purpose of this study was to examine perceptions of leisure-work-family conflict among male Ironman participants, as well as the strategies…
Understanding Professional Athletes’ Use of Twitter
The online social network Twitter has grown exponentially since 2008. The current study examined Twitter use among professional athletes who use Twitter to communicate with fans and other players. The study used content analysis to place 1,962 tweets by professional athletes into one of six categories: interactivity, diversion, information sharing, content, promotional, and fanship. Many of the tweets fell into the interactivity category (34%). A…
Leisure, work, and family
Building on the work of Hambrick, Simmons, and Mahoney (2013 Hambrick, M. E., Simmons, J. M., & Mahoney, T. Q. (2013). An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants. International Journal of Sport Management and Marketing, 13, 173–199. [Google Scholar]), the purpose of this study was to examine perceptions of leisure-work-family conflict among male Ironman participants, as well as the strategies…
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product purchases, particularly event tickets. The current study utilized artificial intelligence to examine eight user sentiments on official sport organizati…
Business (3 works) · Psychology (3 works) · Sports, Gender, and Society (3 works) · Advertising (2 works) · Computer Science (2 works) · Social media (2 works) · Social Psychology (2 works) · Sport and Mega-Event Impacts (2 works) · World Wide Web (2 works) · Artificial Intelligence (1 work)