Luis Casaló
Biographic Data
| ID | 9085596 |
|---|---|
| NAME | Luis Casaló |
| GIVEN NAMES | Luis |
| FAMILY NAME | Casaló |
| SIGNATURE | CASALÓ L |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 0 |
The impact of participation in virtual brand communities on consumer trust and loyalty
Purpose The importance of virtual brand communities is growing day by day as a result of consumers increasingly using online tools to contact fellow consumers in order to get information on which to base their decisions. For this reason, this work aims to explore some of the effects of participation in a virtual brand community on consumer behaviour. Design/methodology/approach The paper proposes the positive effects of participation in a virtual…
No prominent works on this page.
The impact of participation in virtual brand communities on consumer trust and loyalty
Purpose The importance of virtual brand communities is growing day by day as a result of consumers increasingly using online tools to contact fellow consumers in order to get information on which to base their decisions. For this reason, this work aims to explore some of the effects of participation in a virtual brand community on consumer behaviour. Design/methodology/approach The paper proposes the positive effects of participation in a virtual…
Advertising (1 work) · Brand Community (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Co-Creation (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work)