Selin A Malkoc

Biographic Data

ID90986
NAMESelin A Malkoc
GIVEN NAMESSelin A
FAMILY NAMEMalkoc
SIGNATUREMALKOC S A
AFFILIATIONSThe Ohio State University
ORCID0000-0002-8961-955X
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS24
AUTHOR COUNT8
EDITOR COUNT1
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Party-Defiance Ads

    Open AccessMohamed A Hussein, Courtney Lee et al.ARTICLEJournal of Consumer Research2026

    In the United States, spending on political campaigns has surged dramatically. This paper introduces and examines “party-defiance ads,” a novel and increasingly common type of political advertisement in which candidates criticize their own party and take a position typically associated with the opposing party. Given the importance of party loyalty, defiance ads appear counterintuitive and risky. Why would candidates air ads in which they criticiz…

  • Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving

    Open AccessJohn P Costello, Selin A Malkoc et al.ARTICLEJournal of Consumer Research2022Cited by: 2References: 50

    Solicitation of time and money donations are central to the success of nonprofit organizations like charities and political groups. Although nonprofits tend to prefer money, experimental and field data demonstrate that donors prefer to donate time, even when doing so does less good for the cause. However, despite the importance of this asymmetry, little is known about its psychological underpinnings. In the current investigation, we identify a pr…

  • The Threshold-Crossing Effect

    Open AccessJunha Kim, Selin A Malkoc et al.ARTICLEJournal of Consumer Research2022Cited by: 2References: 50

    Managers often set prices just-below a round number (e.g., $39)-a strategy that lowers price perceptions and increases sales. The authors question this conventional wisdom in a common consumer context: upgrade decisions (e.g., whether to upgrade a rental car or hotel room). Seven studies-including one field study-provide empirical evidence for a threshold-crossing effect. When a base product is priced at or just-above a threshold, consumers are m…

  • Viewing leisure as wasteful undermines enjoyment

    Open AccessGabriela N Tonietto, Gabriela Tonietto et al.ARTICLEJournal of Experimental Social…2021Cited by: 6References: 40

  • The Material-Experiential Asymmetry in Discounting

    Open AccessJoseph K Goodman, Selin A Malkoc et al.ARTICLEJournal of Consumer Research2019Cited by: 2References: 43

    Consumers routinely make decisions about the timing of their consumption, making tradeoffs between consuming now or later. Most of the literature examining impatience considers monetary outcomes (i.e., delaying dollars), implicitly assuming that how the money is spent does not systematically alter impatience levels and patterns. The authors propose an impatience asymmetry for material and experiential purchases based on utility duration. Five stu…

  • When an Hour Feels Shorter

    Open AccessGabriela N Tonietto, Gabriela Tonietto et al.ARTICLEJournal of Consumer Research2019Cited by: 2References: 43

    Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted for. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted in both the lab and field show that bounded intervals of time (e.g., an hour before a scheduled meeting) feel prospectively shorter than unbounded intervals of time (e…

  • Emotions Know Best

    Open AccessNoelle Nelson, Selin A Malkoc et al.ARTICLEJournal of Behavioral Decision…2017References: 5

    Making mistakes or failing at tasks is a common occurrence in human life. People can respond to and cope with failure in many ways. In this research, we examine potential advantages of relatively emotional (versus cognitive) responses to failure. In particular, we study how effort and time spent in subsequent tasks depend on whether people predominantly focus on their emotions or their cognitions as they respond to a failure. We demonstrate that,…

  • Choosing Here and Now versus There and Later

    Joseph K Goodman, Selin A MalkocARTICLEJournal of Consumer Research2012Cited by: 10

    Consumers prefer larger assortments, despite the negative consequences associated with choosing from these sets. This article examines the role of psychological distance (temporal and geographical) in consumers' assortment size decisions and rectifies contradicting hypotheses produced by construal level theory. Six studies demonstrate that while consumers prefer larger assortments when the choice takes place in the here and now, they are more lik…

  • Discounting Time and Time Discounting

    Open AccessGal Zauberman, B Kyu Kim et al.ARTICLEJournal of Marketing Research2009

    Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective duration are not sufficiently sensitive to changes in …