Ipsita Pradhan
Biographic Data
| ID | 910854 |
|---|---|
| NAME | Ipsita Pradhan |
| GIVEN NAMES | Ipsita |
| FAMILY NAME | Pradhan |
| SIGNATURE | PRADHAN I |
| AFFILIATIONS | SRM University |
| ORCID | 0000-0001-5342-7452 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The Science of Housework by Ann Oakley
Emotional Labour in a Cyberabad Shopping Mall
The article tries to understand the relationship between gender and changing forms of labour using Arlie Hochschild’s concept of emotional labour (1983). It focuses on the manufacturing of emotional and aesthetic labour, which are often formed and reinforced through the training of employees in Hyderabad’s high-tech city, also called HITEC city or Cyberabad. Though the site of the performance of the labour—the shopping mall, is usually seen as a …
Women and the Changing Nature of Work in Hyderabad’s Hitec City
This article will look at the ways in which gendered work is being transformed in contemporary India by focussing on Hyderabad, the capital of Telangana. Since the mid-1990s, after India opened its doors to multinational agencies, new forms of gendered labour have manifested. One of the ramifications of this gendered process is the feminisation of labour that enabled the participation of more women in the work force, engaging in activities that w…
Women and the Changing Nature of Work in Hyderabad’s Hitec City
This article will look at the ways in which gendered work is being transformed in contemporary India by focussing on Hyderabad, the capital of Telangana. Since the mid-1990s, after India opened its doors to multinational agencies, new forms of gendered labour have manifested. One of the ramifications of this gendered process is the feminisation of labour that enabled the participation of more women in the work force, engaging in activities that w…
Women and the Changing Nature of Work in Hyderabad’s Hitec City
This article will look at the ways in which gendered work is being transformed in contemporary India by focussing on Hyderabad, the capital of Telangana. Since the mid-1990s, after India opened its doors to multinational agencies, new forms of gendered labour have manifested. One of the ramifications of this gendered process is the feminisation of labour that enabled the participation of more women in the work force, engaging in activities that w…
The Science of Housework by Ann Oakley
Emotional Labour in a Cyberabad Shopping Mall
The article tries to understand the relationship between gender and changing forms of labour using Arlie Hochschild’s concept of emotional labour (1983). It focuses on the manufacturing of emotional and aesthetic labour, which are often formed and reinforced through the training of employees in Hyderabad’s high-tech city, also called HITEC city or Cyberabad. Though the site of the performance of the labour—the shopping mall, is usually seen as a …
Employment and Welfare Studies (2 works) · Gender Studies (2 works) · Labor Movements and Unions (2 works) · Psychology (2 works) · Sociology (2 works) · Business (1 work) · Computer Science (1 work) · Contemporary Sociological Theory and Practice (1 work) · Economic growth (1 work) · Economics (1 work)