David M Keating
Biographic Data
| ID | 910906 |
|---|---|
| NAME | David M Keating |
| GIVEN NAMES | David M |
| FAMILY NAME | Keating |
| SIGNATURE | KEATING D M |
| AFFILIATIONS | University of New Mexico |
| ORCID | 0000-0003-4276-1097 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 58 |
| WORKS AS AUTHOR | 17 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Theorizing about persuasive message repetition in communication research
Understanding the effects of persuasive message repetition and the related concept of message fatigue is uniquely relevant to the field of communication, and an account of the state of theory and research in the field can be provided through a systematic review. We reviewed studies detailing quantitative research of persuasive message repetition and/or message fatigue published in communication journals between 1970 and 2020. Among other things, …
Testing the Predictive Power of a Cognitive-Structural Approach to Message Design
Several theoretical approaches suggest that a promising approach to designing effective, tailored persuasive messages may be to draw on insights from an audience’s shared cognitive structure. Specifically, a cognitive-structural approach to message design would suggest that messages targeting central concepts in an audience’s shared cognitive structure will have stronger persuasive effects than messages targeting more peripheral concepts. The pre…
Connecting education and persuasion
Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes
Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits persuasion, and a meta-analytic review can help to evaluate the strength and direction of the relationship between message fatigue and persuasive outcomes, explore potential moderators of that relation…
How repeated exposure to persuasive messaging shapes message responses over time
Repeated exposure theories have articulated several processes that explain how message repetition shapes persuasion over time, yet these processes are often studied in isolation. Moreover, repeated exposure theories have largely failed to specify the temporal trajectories of negative message responses over time. Integrating theorizing on repeated exposure, psychological reactance, and message fatigue, we conducted a mixed-design experiment (N = 1…
Persuasive message effects via activated and modified belief clusters
This article proposes a general theory of persuasive message effects based on four sets of arguments. The first set commits to theorizing that focuses on specifying causal order and the explanatory principle driving that order. The second set makes the case that specifying a complex causal order among a series of cognitions is unjustifiable in many cases. The third set contends that many cognitions in the persuasion process can be conceptually tr…
The value of research reports for how we conduct and draw conclusions from quantitative communication science
The short reports published in Communication Research Reports (CRR) serve a variety of important functions in communication science. Among other things, they serve as the “nuts and bolts” of commun
Probing the Effects of Normative Beliefs, Attitude Strength, and Attitude Certainty on Opinion Expression Behavior
The reported study investigated the effects of normative factors and metacognitions on opinion expression behavior. It sought to add to the knowledge base by probing the extent to which they operate additively or non-additively. Participants were placed in an online opinion environment and given the choice about whether and how to express something. Perceived minority opinion status, trait-like fear of social isolation, situationally-dependent be…
Norms Message Features in an Alcohol Consumption Context
The current study tested a theoretical account of how and when norms message features influence attitudes and intentions. Specifically, we examined whether functional matching and numeracy help to explain variation in persuasive outcomes following exposure to norms messaging. We executed two experiments to test our functional matching and numeracy assumptions in the context of alcohol consumption. Across both studies, our functional matching assu…
When Machine and Bandwagon Heuristics Compete
Three experiments tested if the machine and bandwagon heuristics moderate beliefs in fact-checked claims under different conditions of human/machine (dis)agreement and of transparency of the fact-checking system. Across experiments, people were more likely to align their belief in the claim when artificial intelligence (AI) and crowdsourcing agents’ fact-checks were congruent rather than incongruent. The heuristics provided further nuance to the …
An examination of how message fatigue impacts young adults’ evaluations of utilitarian messages about electronic cigarettes
Campaigns rely on the repetition of similar messages over time. However, message fatigue can lead people to ignore or resist messages, such as ones aimed at preventing tobacco usage. We implemented a longitudinal design to examine the impact of message fatigue on message processing outcomes in the context of electronic cigarettes (e-cigarettes); we also tested whether functional matching weakens these effects. Participants with greater fatigue to…
Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes
Messages that “match” a target’s underlying attitude function(s) tend to produce stronger attitude modification than messages that do not. The biased processing account suggests that functional matching fosters favorable evaluations because people view matched messages as more relevant to their attitudes. Participants (N = 271) were randomly assigned to one of two experimental groups in which they were exposed to a message containing functional c…
We do publish (conceptual) replications (sometimes)
Replication is necessary for theory building and knowledge accumulation in communication science. Thus, researchers might wonder about the frequency with which we are publishing replication attempts. We analyzed a representative sample of quantitative communication research published in central and regional journals between 2007 and 2016. Approximately one in every seven published reports was framed as a replication attempt, the majority of which…
Finding Common Ground
Seeking Ways to Inform the Uninformed
Participants often do not read consent forms in social science research. This is not surprising, especially for online studies, given they do not typically offer greater risk than what is encountered in daily life. However, if no one is reading, are participants really informed? This study used previous research to craft experimentally manipulated consent forms utilizing different visual presentations (e.g., greater use of line spacing, bullets, …
Spirituality and Support
The Social Dimension of Blogging about Health
The study reported here explored the social dimension of health-related blogs by examining blogging as a means to marshal social support and, as a result, achieve some of the health benefits associated with supportive communication. A total of 121 individuals who author a blog dedicated to their experience living with a specific health condition completed the study questionnaire. The number of blog posts made by respondents and proportion of post…
The Social Dimension of Blogging about Health
The study reported here explored the social dimension of health-related blogs by examining blogging as a means to marshal social support and, as a result, achieve some of the health benefits associated with supportive communication. A total of 121 individuals who author a blog dedicated to their experience living with a specific health condition completed the study questionnaire. The number of blog posts made by respondents and proportion of post…
Seeking Ways to Inform the Uninformed
Participants often do not read consent forms in social science research. This is not surprising, especially for online studies, given they do not typically offer greater risk than what is encountered in daily life. However, if no one is reading, are participants really informed? This study used previous research to craft experimentally manipulated consent forms utilizing different visual presentations (e.g., greater use of line spacing, bullets, …
When Machine and Bandwagon Heuristics Compete
Three experiments tested if the machine and bandwagon heuristics moderate beliefs in fact-checked claims under different conditions of human/machine (dis)agreement and of transparency of the fact-checking system. Across experiments, people were more likely to align their belief in the claim when artificial intelligence (AI) and crowdsourcing agents’ fact-checks were congruent rather than incongruent. The heuristics provided further nuance to the …
We do publish (conceptual) replications (sometimes)
Replication is necessary for theory building and knowledge accumulation in communication science. Thus, researchers might wonder about the frequency with which we are publishing replication attempts. We analyzed a representative sample of quantitative communication research published in central and regional journals between 2007 and 2016. Approximately one in every seven published reports was framed as a replication attempt, the majority of which…
Finding Common Ground
How repeated exposure to persuasive messaging shapes message responses over time
Repeated exposure theories have articulated several processes that explain how message repetition shapes persuasion over time, yet these processes are often studied in isolation. Moreover, repeated exposure theories have largely failed to specify the temporal trajectories of negative message responses over time. Integrating theorizing on repeated exposure, psychological reactance, and message fatigue, we conducted a mixed-design experiment (N = 1…
Persuasive message effects via activated and modified belief clusters
This article proposes a general theory of persuasive message effects based on four sets of arguments. The first set commits to theorizing that focuses on specifying causal order and the explanatory principle driving that order. The second set makes the case that specifying a complex causal order among a series of cognitions is unjustifiable in many cases. The third set contends that many cognitions in the persuasion process can be conceptually tr…
Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes
Messages that “match” a target’s underlying attitude function(s) tend to produce stronger attitude modification than messages that do not. The biased processing account suggests that functional matching fosters favorable evaluations because people view matched messages as more relevant to their attitudes. Participants (N = 271) were randomly assigned to one of two experimental groups in which they were exposed to a message containing functional c…
The Social Dimension of Blogging about Health
The study reported here explored the social dimension of health-related blogs by examining blogging as a means to marshal social support and, as a result, achieve some of the health benefits associated with supportive communication. A total of 121 individuals who author a blog dedicated to their experience living with a specific health condition completed the study questionnaire. The number of blog posts made by respondents and proportion of post…
Spirituality and Support
Seeking Ways to Inform the Uninformed
Participants often do not read consent forms in social science research. This is not surprising, especially for online studies, given they do not typically offer greater risk than what is encountered in daily life. However, if no one is reading, are participants really informed? This study used previous research to craft experimentally manipulated consent forms utilizing different visual presentations (e.g., greater use of line spacing, bullets, …
We do publish (conceptual) replications (sometimes)
Replication is necessary for theory building and knowledge accumulation in communication science. Thus, researchers might wonder about the frequency with which we are publishing replication attempts. We analyzed a representative sample of quantitative communication research published in central and regional journals between 2007 and 2016. Approximately one in every seven published reports was framed as a replication attempt, the majority of which…
Finding Common Ground
Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes
Messages that “match” a target’s underlying attitude function(s) tend to produce stronger attitude modification than messages that do not. The biased processing account suggests that functional matching fosters favorable evaluations because people view matched messages as more relevant to their attitudes. Participants (N = 271) were randomly assigned to one of two experimental groups in which they were exposed to a message containing functional c…
An examination of how message fatigue impacts young adults’ evaluations of utilitarian messages about electronic cigarettes
Campaigns rely on the repetition of similar messages over time. However, message fatigue can lead people to ignore or resist messages, such as ones aimed at preventing tobacco usage. We implemented a longitudinal design to examine the impact of message fatigue on message processing outcomes in the context of electronic cigarettes (e-cigarettes); we also tested whether functional matching weakens these effects. Participants with greater fatigue to…
Probing the Effects of Normative Beliefs, Attitude Strength, and Attitude Certainty on Opinion Expression Behavior
The reported study investigated the effects of normative factors and metacognitions on opinion expression behavior. It sought to add to the knowledge base by probing the extent to which they operate additively or non-additively. Participants were placed in an online opinion environment and given the choice about whether and how to express something. Perceived minority opinion status, trait-like fear of social isolation, situationally-dependent be…
Norms Message Features in an Alcohol Consumption Context
The current study tested a theoretical account of how and when norms message features influence attitudes and intentions. Specifically, we examined whether functional matching and numeracy help to explain variation in persuasive outcomes following exposure to norms messaging. We executed two experiments to test our functional matching and numeracy assumptions in the context of alcohol consumption. Across both studies, our functional matching assu…
When Machine and Bandwagon Heuristics Compete
Three experiments tested if the machine and bandwagon heuristics moderate beliefs in fact-checked claims under different conditions of human/machine (dis)agreement and of transparency of the fact-checking system. Across experiments, people were more likely to align their belief in the claim when artificial intelligence (AI) and crowdsourcing agents’ fact-checks were congruent rather than incongruent. The heuristics provided further nuance to the …
The value of research reports for how we conduct and draw conclusions from quantitative communication science
The short reports published in Communication Research Reports (CRR) serve a variety of important functions in communication science. Among other things, they serve as the “nuts and bolts” of commun
Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes
Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits persuasion, and a meta-analytic review can help to evaluate the strength and direction of the relationship between message fatigue and persuasive outcomes, explore potential moderators of that relation…
How repeated exposure to persuasive messaging shapes message responses over time
Repeated exposure theories have articulated several processes that explain how message repetition shapes persuasion over time, yet these processes are often studied in isolation. Moreover, repeated exposure theories have largely failed to specify the temporal trajectories of negative message responses over time. Integrating theorizing on repeated exposure, psychological reactance, and message fatigue, we conducted a mixed-design experiment (N = 1…
Persuasive message effects via activated and modified belief clusters
This article proposes a general theory of persuasive message effects based on four sets of arguments. The first set commits to theorizing that focuses on specifying causal order and the explanatory principle driving that order. The second set makes the case that specifying a complex causal order among a series of cognitions is unjustifiable in many cases. The third set contends that many cognitions in the persuasion process can be conceptually tr…
Theorizing about persuasive message repetition in communication research
Understanding the effects of persuasive message repetition and the related concept of message fatigue is uniquely relevant to the field of communication, and an account of the state of theory and research in the field can be provided through a systematic review. We reviewed studies detailing quantitative research of persuasive message repetition and/or message fatigue published in communication journals between 1970 and 2020. Among other things, …
Testing the Predictive Power of a Cognitive-Structural Approach to Message Design
Several theoretical approaches suggest that a promising approach to designing effective, tailored persuasive messages may be to draw on insights from an audience’s shared cognitive structure. Specifically, a cognitive-structural approach to message design would suggest that messages targeting central concepts in an audience’s shared cognitive structure will have stronger persuasive effects than messages targeting more peripheral concepts. The pre…
Connecting education and persuasion
Psychology (16 works) · Social Psychology (13 works) · Social Psychology (9 works) · Computer Science (7 works) · Medicine (6 works) · Persuasion (6 works) · Behavioral Health and Interventions (5 works) · Media Influence and Health (5 works) · Persuasive communication (5 works) · Social and Intergroup Psychology (5 works)