Marianna Gennadiivna Goltsova
Biographic Data
| ID | 9114055 |
|---|---|
| NAME | Marianna Gennadiivna Goltsova |
| GIVEN NAMES | Marianna Gennadiivna |
| FAMILY NAME | Goltsova |
| SIGNATURE | GOLTSOVA M G |
| AFFILIATIONS | National University of Life and Environmental Sciences of Ukraine |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Multimodal pragmatics in the political logo: To the question of correlation between visual and verbal pragmatics
This article proposes an integrative approach to the analysis of political logos by combining relevance theory, speech act theory, the Gricean cooperative principle, and the grammar of visual design. The findings show that both the verbal and visual elements of a logo can be pragmatically interpreted through weak and strong implicatures, speech acts, and the flouting of conversational maxims, as they function as ostensive stimuli that prompt cogn…
A Comparative Study of Fairy Tale and Rap Narratives: Spaces Specificity
The paper identifies the similarities and differences between fairy tale and rap narratives from the viewpoint of their specificity in space. Three spaces with their structuring topoi and loci have been investigated in their metaphorical, narrative, and symbolic manifestations. First: the spatial organization of rap and fairy tale narratives may include several possible worlds: the world of the Hero’s past before his journey through life and fair…
Politics as Art: The Creation of a Successful Political Brand
The article identifies the functions of the archetypal semiotic resource, based on archetypal plots, situations, characters, and symbols, in political discourse signification and mythologization. The value framework of the discourse of the Ukrainian party “Servant of the People” was laid down by the similarly-named TV series narrative, involving archetypal patterns, consonant with the values and needs of TV viewers. The stages in the formation of…
No prominent works on this page.
A Comparative Study of Fairy Tale and Rap Narratives: Spaces Specificity
The paper identifies the similarities and differences between fairy tale and rap narratives from the viewpoint of their specificity in space. Three spaces with their structuring topoi and loci have been investigated in their metaphorical, narrative, and symbolic manifestations. First: the spatial organization of rap and fairy tale narratives may include several possible worlds: the world of the Hero’s past before his journey through life and fair…
Politics as Art: The Creation of a Successful Political Brand
The article identifies the functions of the archetypal semiotic resource, based on archetypal plots, situations, characters, and symbols, in political discourse signification and mythologization. The value framework of the discourse of the Ukrainian party “Servant of the People” was laid down by the similarly-named TV series narrative, involving archetypal patterns, consonant with the values and needs of TV viewers. The stages in the formation of…
Multimodal pragmatics in the political logo: To the question of correlation between visual and verbal pragmatics
This article proposes an integrative approach to the analysis of political logos by combining relevance theory, speech act theory, the Gricean cooperative principle, and the grammar of visual design. The findings show that both the verbal and visual elements of a logo can be pragmatically interpreted through weak and strong implicatures, speech acts, and the flouting of conversational maxims, as they function as ostensive stimuli that prompt cogn…
Aesthetics (2 works) · Art (2 works) · Sociology (2 works) · Ambiguity (1 works) · Communication (1 works) · Discourse Analysis in Language Studies (1 works) · Folklore, Mythology, and Literature Studies (1 works) · History (1 works) · Language, Metaphor, and Cognition (1 works) · Law (1 works)