Natalia Konstantinovna Prigarina
Biographic Data
| ID | 9119925 |
|---|---|
| NAME | Natalia Konstantinovna Prigarina |
| GIVEN NAMES | Natalia Konstantinovna |
| FAMILY NAME | Prigarina |
| SIGNATURE | PRIGARINA N K |
| AFFILIATIONS | Volgograd State Pedagogical University |
| ORCID | 0000-0003-3081-0533 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Discommunication
The article clarifies the concept of discommunication, defines its place among the related concepts of communicative failure and communicative conflict, and suggests ways of studying discommunication at the discourse level. A new interpretation of discommunication is proposed in the framework of the linguoecological approach to communication developed by V.I. Shakhovsky. Discommunication is treated as an umbrella term that unites various manifest…
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
The System of Rhetorical Argumentation in Discourse of Social Advertising
The article is written in support of necessity in studying composition and purpose of the argument for each type of discourse separately. A classification of argument types is proposed for verifying specifics of argumentation within the social advertising discourse, in particular, arguments are divided into rational and emotional, and within each group they split into internal and external. An internal argument is an inseparable element of the th…
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The System of Rhetorical Argumentation in Discourse of Social Advertising
The article is written in support of necessity in studying composition and purpose of the argument for each type of discourse separately. A classification of argument types is proposed for verifying specifics of argumentation within the social advertising discourse, in particular, arguments are divided into rational and emotional, and within each group they split into internal and external. An internal argument is an inseparable element of the th…
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
Discommunication
The article clarifies the concept of discommunication, defines its place among the related concepts of communicative failure and communicative conflict, and suggests ways of studying discommunication at the discourse level. A new interpretation of discommunication is proposed in the framework of the linguoecological approach to communication developed by V.I. Shakhovsky. Discommunication is treated as an umbrella term that unites various manifest…
Cultural, Linguistic, Economic Studies (3 works) · Discourse Analysis and Cultural Communication (3 works) · Language, Communication, and Linguistic Studies (3 works) · Linguistics (3 works) · Psychology (3 works) · Advertising (2 works) · Argumentation theory (2 works) · Philosophy (2 works) · Sociology (2 works) · Artificial Intelligence (1 work)